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Social Media Gives ‘The Walking Dead’ a Hand

Last night, Conan O’Brien made his triumph return to late night television on the debut of his new show on TBS. Not only did Conan beat David Letterman and Jay Leno, but he also managed to pull in more viewers than Jon Stewart’s Daily Show! Perhaps, this wouldn’t have been possible without the help of the 1 million+ devoted fans of I’m with Coco.

Let’s take a look at how social media has also helped one of my new favorite shows, The Walking Dead:

Home to Mad Men and Breaking Bad, AMC brought life to the comic book series in 6 episodes for the first season of The Walking Dead. After just 2 episodes, it’s been confirmed that the network as OKed 13 episodes for the second season!
How exciting can zombies really be? Check out some fan feedback: “This is the best zombie show ever!!!!!!!!!!!!!!!!!!” and “This by far is one of the best made series, ever, I truly can’t wait to see what you do next. Thanks.” Note how the Page updates frequently with Q&A, conversation and extras to engage their fans.

The marketing team hasn’t just stopped at their Facebook Page though. Fans can also Spread the Dead, which is a way for them to generate a unique URL to share on their social networks. This is a great way to generate buzz and encourage conversation. Meanwhile, more clicks = more points. The contest ends Nov. 19th and prizes consist of $5000 and other Walking Dead memorabilia. Check out the leaderboard to see who has exposed the most friends to the undead.

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