It’s never too late to invest into social media marketing and this year, experts expect that social media will play a crucial role holiday sales. Consumers in the US alone are expected to spend over $650 billion this shopping season!
Although it seems like every business is on social media nowadays, only about 70% of US businesses actually plan to invest during this holiday season. A shocking 92% of businesses plan to spend the majority of that budget on Facebook. But it actually makes sense in terms of the numbers: Facebook boasts about 1.32 billion users; Twitter 281 billion; and Instagram 150 million. Check out this study and infographic by Offerpop here.
The Concept of “Socializing Commerce”
E-commerce and brick and mortar stores have to get social some how. This holiday season, 62% of marketers plan to drive sales and extend their brand reach. The next biggest goal is to generate qualified leads and lastly, drive traffic to the website.
Instagram – The Next Big Thing for Social Networking
Users and businesses alike have been flocking to Instagram. Instagram is especially user-friendly when it comes to promoting retail goods and products, such as clothes. If you’re interested, check out Instagram ads here.
Other Social Networks Aren’t Gaining Traction
Snapchat, Wanelo, YO., Swarm, aren’t as popular and most businesses don’t plan on investing their budget into these new, up and coming social networks.
Start Planning Your Holiday Social Media Campaigns Today
It might seem a bit too early to start planning for the shopping season. It’s better to be prepared than to scramble at the last minute. This applies to social media marketing, as well as all other forms of internet marketing. Check us out on Facebook, Twitter and Instagram and let us know if you need help with your social media marketing for this holiday season.
Take a look at the infographic below to view more important social marketing trends for this holiday shopping season: