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	<title>Search Engine Marketing Blog &#187; Adwords</title>
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		<title>Making the Decision to use Broad Match</title>
		<link>http://emarketed.net/use-broad-match/</link>
		<comments>http://emarketed.net/use-broad-match/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:06:34 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[paid search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[According to Google, about twenty percent of the queries that they receive on a given day, have not been viewed in the last three months. Some can avoid being part of this undesirable group by using broad match to help improve quality score. Quality score is determined by many variables including: historical performance of your [...]]]></description>
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		<title>How Quality Score Can Help Or Hurt Your Adwords Campaign</title>
		<link>http://emarketed.net/how-quality-score-can-help-or-hurt-your-adwords-campaign/</link>
		<comments>http://emarketed.net/how-quality-score-can-help-or-hurt-your-adwords-campaign/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 23:20:17 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[Article Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[web marketing]]></category>

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		<description><![CDATA[Quality score is a somewhat mysterious variable for Google Adwords campaigns that have a real effect on the cost of your advertising. The price of your pay per click ads is determined by a combination of your bid and your quality score, which means that a good quality score can get you a higher ranking [...]]]></description>
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		<title>Dealing with Google</title>
		<link>http://emarketed.net/dealing-with-google/</link>
		<comments>http://emarketed.net/dealing-with-google/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 17:39:42 +0000</pubDate>
		<dc:creator>tommy</dc:creator>
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		<category><![CDATA[ad]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=51</guid>
		<description><![CDATA[I&#8217;m going to be frank with my opinion here. Just because Google is an innovative, booming company, one which will change—and probably already has changed—the way our world accesses and manages information, that doesn&#8217;t mean by any stretch of the imagination that Google should be treated with some sort of ivory-tower, holier-than-thou deference. Believe me [...]]]></description>
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