Are You Guilty of SEO Overkill?

Google PandaEven though it’s 2011, it’s amazing how many people still associate keyword stuffing with effective SEO. Sometimes, being too results-driven can cloud your thoughts and make you forget the most important thing – effective content is written for people not robots.

Optimization could involve brand new content or pages that already exist. Whatever the case, keyword research is always the first step. This will help you determine the keywords you want to use for meta descriptions, titles and tags. It’s also important to incorporate these chosen keywords into H1 tags. They key here is to do so sparingly. When you have natural and well-optimized content, your site will rank better and become more trustworthy to human readers as well as search engines.

In honor of the recent Google Panda Updates here’s an example of a paragraph that has gone too far (hopefully, content like this doesn’t remind you of your own!):

Panda Toy Palace – the best online store for panda toys! As a panda toy store in Los Angeles, we offer the best in panda accessories, panda clothing, and panda supplies! If you can think of a panda-related product, we have it! We love panda toys and are happy to share our love of panda products with all our fans. Panda Toy Palace is the only Panda toy place that you’ll ever need!

We get it. If your key products are panda toys posting content like this is neither helpful or relevant. It’s just a really long and drawn out way to promote your products and Panda Instead, you can write about natural or “natural” panda toys. Maybe a post about panda toys to coincide with upcoming holidays like Halloween and Christmas? You can even highlight a few products and ask customers for their opinions. Your content needs a good reason to exist!

Panda Updates are cracking down on “spammy” content that is overstuffed with keywords. Many legitimate sites have had trouble because of these updates and it’s just a reminder for everyone else to be mindful of their optimization tactics. Remember to keep your eye out for signs of over optimization and overkill – the Panda is always watching!

Article Optimization

The below image explains where you can insert your keywords and how you can use content for article optimization that is posted to your site on other article sites. It is important to wait until Google is picking up your article first though before submitting. Some might think this would be getting into duplicate content areas but you’ll just need to make sure that the article you submit is in fact your content and also make sure to read the guidelines of the site where you submit your article. Ezine articles is one site that we’ve used in the past.

article optimization

Search Engine Land posted this image today. Make sure and also go to the main section of this blog category and view all the images that explain many facets of search marketing. You can also click here to see the company that did these graphics and view the entire archive. Definitely a fun and interesting way to learn search marketing.

article optimization