Tag You’re It! Instagram’s New Feature

Yesterday, Instagram introduced “Photos of You” – a feature where users can tag other users (and brands) in their photos. Read about it here:

There will now be a Photos of You section on your profile. When someone adds you to a photo, you’ll receive a notification and the photo will appear in your Photos of You. Want to make sure you like the photo first? No problem: you can easily adjust your settings so nothing appears on your profile until you approve it. Before your Photos of You section is visible to other people, you’ll have until May 16th to play around and get used to the feature. You can find more information about how Photos of You works and how to control your visibility at help.instagram.com.

Worried about spam, your privacy or unflattering pictures in general? Selecting the option above allows you to review your tags before they appear in your profile. You can also block users to prevent them from tagging or following your account and also report inappropriate pictures.

While “Photos of You” is new to Instagram, it works much like the photo tagging feature on Facebook.

Here are some ways that it can be beneficial for businesses:

Hashtags: Tags can be used in conjunction with hashtags, which will give your business more exposure to other customers who are mentioning/tagging your brand.

Location: Tagging is also helpful when users add your business location to their photo. Talk about a brand booster!

Advertisements via endorsements in the future? This isn’t just a possibility for big brands or celebrities. For example, if your business runs a contest where Followers are tagged, they can allow that picture to be posted directly into their photostream where it can be seen by their followers.

- Encourage more fan engagement by curating the content. Brand engagement on Pinterest was recently considered to be a “fail” because 70% of brand engagement is found to be user-generated. Take that as a lesson to grow your brand by communicating and reciprocating.

Let us know what you think about Instagram’s new tagging feature on Facebook.

7 Tools for Tracking Social Mentions

Nowadays, it’s not enough to just post (or schedule) social media updates. Setting things on auto-pilot is convenient but it just doesn’t cut it. Being active and engaged on different networks is one step forward but what about tracking your efforts? Here are 7 tools that can help you keep track of your business or a particular campaign you’re starting:

1) Fresh Web Explorer
2) social mention
3) Addict-o-matic
4) Topsy
5) PLANCAST
6) Icerocket
7) Netvibes

Why Track Mentions?
Organic and paid search campaigns can be tracked through various different metrics (rankings, CTR, conversions etc.) The important thing is to find a few that are relevant to your business and to keep track of them consistently so that you can see the progress made.

When it comes to social media marketing, there are many reasons to actively track your mentions. From a PR and reputation management standpoint, you want to better understand the connotation in which your brand is mentioned. How would a business feel or respond if they’ve been nominated by Consumerist’s annual Worst Company in America bracket?

Competitive analysis is another possibility when you track your own and other brand mentions. You can see where competitors are active and where they are getting the most attention from. This will help give you a better idea of where your strong points are and what weak areas you can work on.

Overall, the purpose of tracking social mentions is to gain a deeper understanding of your customers so that you can do a better job of attracting them. Seeing natural mentions, linking, shares and other comments will help you understand customer behavior and what they’re looking for when advocating a brand they love/hate.