Knowing When to Quit Blogging

quit bloggingAll good things must come to an end – or so they say. Is it time to quit your business blog? If you’ve had this feeling for quite some time, or feel that your blog isn’t a useful asset to your company, it’s time to take a comprehensive look at what you can do to go through with it or to change your outlook completely.

Whether browsing client-specific industry blogs or getting ideas from other online marketing blogs, I find it interesting to see a growing amount of un-updated and un-interesting blogs. I can’t help but ask myself, why are these blogs still here? Sure, it might take some time to come up with a blog topic but seeing posts from 2009… really?

Blogging takes commitment, perseverance and time management. If you don’t have any of these qualities or aren’t willing to hire anyone who does, it might be time to shut your blog down all together. Some people argue that they would rather see no blog, than to see a blog that hasn’t been updated for months or even years. Here are some other signs that you should quit blogging:

– No new visitors to your blog
– Your blog isn’t bringing traffic to your main site
– You don’t want dedicate yourself to blogging
– You feel burnt out and lack inspiration
– You’d rather invest your time and resources to other forms of online organic marketing

These are all valid reasons to quit blogging. And this doesn’t have to be a permanent move. You can also hide your blog from main view on your site until you’re ready to pick it up again or start anew later. Because really, if there’s a blog button front and center on your home page – people are going to expect recent and interesting news!

If you still have some inkling of hope that your blog can make it, chances are that it can! If your blog has some hefty content from the the past, it might be worth it to suck it up and continue blogging every so often. As PageRank improves over time, these pages will become a valuable and some-what permanent asset to your business. You’ll be surprised at the different ways customers can find you online – it doesn’t have to be just through your main site.

For more information or help on maintaining your business blog, contact us today!

http://www.emarketed.com/articles/blogging-tips-social-media-marketing

Blogging Tips & Helpful Blogs to Follow

I’m currently putting together a presentation for an event we’re hosting in Los Angeles on November 12th in a few weeks that will discuss blogging, local search engines, social bookmarking, and how to monitor your business and was inspired to post this blog about blogging. If you’re new to blogging these links will be very helpful. I’d sign up to follow these blogs so you can see some successful bloggers in action.

You might also want to follow a few blogs that relate to your business so you can see what others in your space are doing.

Here’s a list of what to look out for when you’re observing these bloggers.

  • Use of catchy headlines
  • Links to other sites and blogs from within content
  • Free downloads and how they capture your email
  • How often they post
  • Comments – post a link back to your blog if you can in the comments field (Start commenting on other blogs!)
  • Ad-ons (what else do they have on their blogs that add value to the user experience – twitter feed, list of users, advertisers, links to other social media sites such as Digg, Reddit, and StumbleUpon)

And lastly I’d start putting together a list of ideas for your own blog. Thanks for reading! Please feel free to post some blogs you’ve found helpful.