10 Social Media Tools You Might Not Know About

social media tools

It’s that time again! Another roundup of helpful social media tools because let’s face it, there can never be too well-equipped. The first day of summer is quickly approaching and that means that more people will be on vacation, which means one thing… more time spent on social media sites! Here is a list of some helpful tools that we’ve find most helpful this summer. Hopefully, these resources will help inspire, organize and analyze your social media accounts. Let us know if we missed any!

1 ) Boardreader – This “forum search engine” is the go-to tool if you’re looking for help keeping with tabs on your company/brand. Many customers still use forums and message boards for complaints, questions and comments. This is the perfect tool to help with reputation management and even consumer research.

2 ) CoTweet – CoTweet helps businesses of all sizes get more social by allowing you to engage, scale and measure your online marketing campaigns. This tool has been often compared to HootSuite but users feel the main difference is a clean design that targets corporate social media users.

3 ) EdgeRank Checker – What Klout was (originally) to Twitter, EdgeRank is to Facebook. EdgeRank Checker monitors factors that affects Facebook’s EdgeRank algorithm and presents them in easy to read graphs. This tool helps you track affinity, weight and time decay in order to maximize your posts for the best exposure.

4 ) TheFancy – Are you already on Pinterest? As if you need another addiction, TheFancy is here to fill that need. You can collect and curate to your heart’s content, as this is the perfect place for brand marketing. Unlike Pinterest’s cluttered interface, TheFancy features a minimalist and sleek user interface. We can fancy that.

5 )Gremln – Who wouldn’t want a cute, little social media helper? Gremln helps you keep track of multiple social media accounts including: scheduling posts, reputation monitoring,  allowing you to schedule posts, monitor your reputation and analyze the response to your content. Did I mention that unlike other tools, Gremln can also keep track of LinkedIn and RSS feeds?

6 )MyCube -Discover, share and sell. MyCube is a place for bloggers, photographers, videographers (and other creatives) to sell their content. This site is definitely unique in that users will be able to directly share and sell their content.

7 ) Radian6 – Social listening – it’s what you must do nowadays in order to analyze your brand and consumers. This tool allows you to gather data that you can organize into conversation clouds or topic trends. From there, you can easily find negative, positive and even neutral customer feedback. Their goal is to help your company implement necessary changes in order to improve the consumer experience.

8 ) SiteTrail – This tool gives you a comprehensive look at any website. It’s the useful first step of an in-depth competitor analysis as it gives you analysis of keywords density, social mentions, SEO, traffic and visitors. Give this FREE tool a try, now!

9 ) uberVU – If you’re looking for enterprise-level “social media intelligence”, this is the tool for you. uberVU provides comprehensive reports on social media monitoring which can used internally or even shared with clients. The best part about this tool is that it provides consumer insight that can help you improve your products/services.

10 ) Woobox – Businesses are always looking for more Facebook Fans and that usually means running some type of relevant giveaway. This application makes it easy for Fans to enter. There are also incentive features and it even keeps track (and removes) individuals who enter and unLike your Page so that they’re no longer eligible. How convenient! If you’re looking to create a custom, professional tab, this application will make things a breeze.

Attended: CalTech/MIT Enterprise Forum’s Crowdsourcing Seminar

The latest from the CalTech/MIT Enterprise Forum provided insight on the power of “crowdsourcing”. The seminar entitled, Crowdsourcing for the Entrepreneur: Unlocking the Power if Online Communities showcased an exceptional panel of speakers, including representatives from Microsoft, Profounder, and Salesforce.

What is Crowdsourcing?

The morning began with a general overview of what crowdsourcing is, and why it’s a useful tool that should be utilized in all businesses. Using this form of outsourcing is not only a problem solving mechanism, but also a way to access low cost marketing opportunities.

As it turns out, feedback is the still the most constructive way to product improvement and achieving customer loyalty. It’s no surprise that asking consumers to provide thoughts and opinions is an easy way to build on existing products and services – but Peter Coffee of Salesforce reinforced this idea with an emphasis on customer satisfaction.

Positive engagement with the people who are actually using your product, will allow the crowd of users to get what thecrowdsourcingy want by voicing real, quality feedback, therefore creating the knowledge you need. When customers are happy, the product gets better and the loyalty is effortless. Several of the panelists suggested an “idea exchange” to coincide with the feedback analysis of crowdsourcing. Letting the crowd discuss your product in a forum setting can lead the way to new markets and new customers.

Another aspect that came up during Q&A with the panel was how to direct crowdsourcing and how it can show results. We already know most marketing strategies are an investment, but crowdsourcing is one of the only tools that is cost efficient and works off the assets you already have, customers. According to the panel, making sure there is a clear direction for your crowdsourcing technique can show a powerful result. What will keep your existing customers loyal?

Ultimately, adapting to local and different markets is what is going to drive business. Take the iPad for example. Apple used its existing laptop customers’ complaints and suggestions to envision a whole new product that came with an entirely new market. It’s this type of information that can keep your company innovative.

Now, how can you use a crowdsourcing tool to fuel your business? Find out what works, what people want from an existing product, and what will keep customers referring their friends.

Bing’s New Portal for Your Local Business

Google has its Places and Bing now has its Business Portal.

If you’re looking for another effective (and free) way to enhance your local business’ online presence, you should take advantage of Bing’s new feature. Just like with Google or Yahoo, you can claim and verify your business listing online.

Social Media Links

Next, you can fill out all the details of your business. There’s all the usual things: hours, logo, services, photos but you can also add links to your social media profiles – which is pretty cool!

Mobile Options and Specialties

If you happen to own a restaurant, Bing has a feature that I’ve never seen before: optimizing a menu for mobile devices.
For any business owner, you can also go into more detail about what products and services you offer by choosing a category and adding specialties. The keywords you add here will help with your SEO efforts.

Promotions

And of course, no local listings should be complete without an option for promotions. With Bing Business Portal, you can add coupons and other special deals that will help bring traffic to your place of business.  You also have the extra option of promoting these deals in Bing search results, your business listing and even on your Facebook Page!

If you’re a local business owner and haven’t taken advantage of this free tool yet, what are you waiting for?