Quotes to Make You Think About Your Online Reputation

A recent article by VentureBeat found that Amazon is in the business of deleting negative reviews… but only for their own shipping service. Although this might seem like a convenient way to deal with bad reviews, there are more consequences to think about. Check out these 10 quotes on the importance of maintaining a good reputation:

1. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett

2. A single lie destroys a whole reputation of integrity.
Baltasar Gracian

3. Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.
George Washington

4. Repetition makes reputation and reputation makes customers.
Elizabeth Arden

5. Ones reputation is like a shadow, it is gigantic when it precedes you, and a pigmy in proportion when it follows.
Charles Maurice de Talleyrand

6. Build your reputation by helping other people build theirs.
Anthony J. D’Angelo

7. Unfortunately, your reputation often rests not on your ability to do what you say, but rather on your ability to do what people expect.
Bryant H. McGill

8. A reputation for a thousand years may depend upon the conduct of a single moment.
Ernest Bramah

9. There is no advertisement as powerful as a positive reputation traveling fast.
Brian Koslow

10. Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.
Abraham Lincoln

Make sure to also read our related posts:
What We Can Learn About Taking Criticism & Reputation Management
Why You Should Never Immediately Delete a Negative Comment
Managing Your Online Reputation

Building Authority and Trust with Testimonials

testimonialsWhat’s the big deal with testimonials? As a small business, it’s important to recognize that potential customers place a lot of weight on reviews and that they are becoming increasingly influential. Testimonials can make or break your business’ credibility. In fact, a study from earlier this year shows that 72% of consumers trust online reviews as much as personal recommendations.

Many small business owners fear customer reviews, especially sites like Yelp or Citysearch where customers can “bomb” their listing with bad reviews. There are aspects of reviews you can’t completely control, but it’s important that you monitor your online reputation and respond in a timely and sincere manner. Reviews are important to customers because it helps them determine if the business is reputable and trustworthy. Here are 4 easy steps you can take to buildup and showcase positive testimonials:

Make it Easy for Customers to Review and Leave Feedback
This is where an easy to access Testimonials page on your site can help. You are in complete control of this content and you can also add success stories, effective case results and other content to supplement positive customer experiences. It can also be as easy as leaving a Leave Feedback button or dedicated space on your site.
Some businesses even post links to all their listings to make it easier for customers to find. For example, have a page with links to your Google + Business/Bing/Yahoo local page, Yelp, Super Pages, Kudzu listings and more. That way, customers don’t have to go digging around to leave reviews and leave them in the appropriate place.

Asking for Reviews
If your business is lacking online reviews, it doesn’t hurt to ask recent clients for an honest review. The key here is to ask them for a testimonial and not to push the fact that you are expecting a “good” review from them. Make your customers feel important and let them know that you will take their questions and concerns into consideration. You can make it convenient by showing customers links to your Google Places page, Yelp page, and other reputable review sites.

Send a Form for Testimonials
After a project is completed, you can also e-mail clients a generic form to fill out. This eliminates the hassle of asking them to sign up for review sites in order to leave a review for your business. These reviews can be placed throughout your site and expanded on through Case Results, press releases and even blog posts.

Implement Microformats to Highlight Positive Reviews

Have you been noticing 5 star reviews (not related to review sites) like this showing up? This snippet makes a big impact if you’re on the first page for competitive keywords and will help bring in more clicks. Learn more about how you can easily implement that on your own site here.

Add Video Testimonials
Adding videos of actual customer testimonials is an easy way to add a personable touch to your website. It’s one thing to talk about yourself and the effectiveness of your business, but testimonials from a real-life client brings that trust to a whole ‘nother level. Learn more about video marketing for your business here.

For some businesses, gathering and monitoring reviews may seem like an afterthought that takes up too much time. Remember, it is the little things such as this that will help build credibility and trust which will help bring in more conversions and that’s what matters.

Google + Local: What Does it Mean?

Why The Sudden Change?
Get ready to say goodbye to Google Places and hello to Google + Local. This latest Google update is a push towards further integrating Google + into search engine results. And as you guessed, it’s a push to help local businesses become more connected to their customers through their Page via promotions and reviews.

Zagat Reviews
For all the restaurant owners out there, Google + Local will be integrating Zagat reviews. While the thought of more reviews and scoring sounds scary, the positive side is that there are different scores for food, atmosphere and service so that it isn’t all lumped into one rating on a “normal” point scale. (Remember, Google acquired Zagat in September 2011, so it’s no surprise that it’s being used!)

SEO Benefits
Of course, this update can’t be announced without benefits for search engine optimization. The great potential here is that Google+ Local pages will be indexed by search engines. Did you know that Google Places pages weren’t? This will give business owners a greater voice that gives tangible benefits via SERPs.

Time to Get Serious About Social
“With one listing, your business can now be found across Google search, maps, mobile and Google+, and your customers can easily recommend your business to their friends, or tell the world about it with a review.”

If this isn’t enough incentive for you to create a Google + business page, we don’t know what is!