Social Media Stats & Black Friday 2012

Every year, the frenzy of Black Friday grows and 2012 is no different. With people now camping outside stores and waiting up to a week before Friday to get deals, social media has become more ingrained into the culture of holiday shopping.

Why is Social Media Important?
Waiting in line after a big post-Thanksgiving meal is tough and customers must have something to do while they wait, right? This infographic shows that 57% of consumers plan to use social media sites for finding discounts; 51% will use it for reading reviews and 49% to get gift ideas. These numbers seem to be growing every year

And don’t forget about check-ins. Take a look at these stats by Foursquare from last year:

Whether checking in via Foursquare, Facebook, Twitter or Instagram, you can expect manic shoppers to post pictures of their loot.

The Shopping Experience
Many people who ridicule the idea of Black Friday argue that “deals” aren’t really worth the hassle…not to mention the potential headaches and injuries! Here are some other reasons shoppers are excited about shopping on Black Friday: sharing the experienced with a friend or family member, planning a strategy of what to get and where to go next, and participating in an annual tradition. Whatever the reasons may be, shoppers must have a good one to brave the Black Friday mayhem at malls and stores.

Avoiding Black Friday Altogether
Attention e-commerce businesses! This year, Cyber Monday is officially turning 7. The projected revenue from this year’s online shopping holiday is a staggering $1.42 billion. It’s also predicted that 60% of social media chatter will come from Facebook, 15% from Twitter and 5% from Pinterest.

But if masses of people or commercial stores aren’t your thing, Small Business Saturday might be right up your alley. This Saturday, millions of people are pledging to help local small businesses by shopping small and you can join too!

Cyber Monday and Your Ecommerce Site

Cyber Monday

Cyber Monday is over but some retailers, like Walmart, have extended the event into something even bigger…Cyber Week! Sales for Cyber Monday have continuously grown over the years, so expect online retailers and shoppers to take advantage of all the online buzz.
Online sales for Cyber Monday 2011 are expected to break records yet again, the total for 2010 was $1.03 billion in sales.

Here are some more interesting statistics via Get Elastic:

– 64% of adults shop online for holiday gifts because they believe they will get the best prices and deals
– 52% of online shoppers will spend more than one hour researching the best price for each holiday purchase
– 49% of online shoppers use social sources to find gift ideas
– 92% of online retailers are offering deals over Thanksgiving weekend (80% linked to Cyber Monday)

Are you a part of this growing holiday shopping phenomenon? If not, it’s time to take a look at why your online store isn’t using this word of mouth advertising to your advantage. Do you need help with e commerce design or social media? These are all great ways to start building a foundation for the busy season, long before it starts. Remember, there is still time to prepare for Christmas, and even the beginning of the year in 2012. Check out our free site analysis to see how we can help your ecommerce store live up to it’s great potential.

Results are in for Cyber Monday 2009

What’s the Big Deal?

With the post-Thanksgiving excitement of Black Friday, do you ever wonder how Cyber Monday sales compare to its popular counterpart? First of all, some consumers may not even be familiar with the term, as it was recently coined in 2005. For online shopping enthusiasts, Cyber Monday refers to the first Monday after Black Friday. During this time, retailers scramble to entice shoppers with a hungry appetite for deals. Although critics have slammed this virtual holiday as an overrated marketing gimmick, retailers can’t complain about the increase in sales that they’ve been experiencing.

Shopping Insights

– At first glance, the fervor created by Cyber Monday may seem too good to be true. Upon closer inspection, hardcore shoppers may be totally disappointed. Really, how good of a deal is free shipping or 10% off your overall purchase? Some criticize retailers for luring buyers in, but offering no real deals.
– Have you ever wondered what your productive workers are really doing? Research shows that about 57% of online purchases were made from the workplace!
– With so much internet traffic, online criminals are preying on easy targets. Here are some helpful tips to help you avoid becoming a victim of these increased cyber crimes.

A Takeoff That’s Soon to Level Off?

According to analysis of 2009’s Cyber Monday, research shows that sales were up almost 14% from last year. Consumer demand seems to be thriving and retailers are just as willing to take advantage of the situation. Although these numbers are awesome in the short-term, opponents question the effectiveness of this so-called holiday in the long-run. Some retailers may even be diluting the anticipation of their Cyber Monday sales by offering deals during November and even extending promotions until December. It’s only a matter of time before we can accurately assess the staying power of Cyber Monday. For now, feel free to browse but think twice before you make that purchase!