Does Social Media Help or Harm Your Blogging Efforts?

Everybody uses social media advertising to promote their blog nowadays. Besides, what good is so good about blog without the sharing aspect? But, does social media actually help or harm your writing efforts? Either way, it’s important to look at both sides of things before you implement a social media plan for your content.

How It’s Helpful
The best thing about social media is that it gives you the power to share your content beyond just your blog domain. Through your RSS feed, Twitter retweets, Facebook ‘Likes’, diggs and more, these tools give you the opportunity to give your writing exposure. When paired with your online network or blogging community, social media broadens the audience that has access to your posts. How awesome is that?
Social media is also a great way to get ideas for new topics to write about. Let’s face it, writing is fun but not when you run out of things to write about. Searching my favorite blog communities is the best cure for my writer’s block. Even if you’re just feeling lazy, you can expand on a comment you’ve been meaning to make or react to a current news story.
Sharing through social media also provides an open way for you to strengthen your online brand while demonstrating your knowledge.

How It’s Harmful
Now, on to how social media can be harmful to your blog. Two words: damage control. If you’re a big brand, you really have to watch what you say. Is it wrong to say that readers are waiting for you to make a wrong movie? Just take a look at Consumerist who reveals the mistakes and slip ups of big companies. They also take consumer tips!
It’s easy to give into information overload on social media networks. Some bloggers argue that social media can also be a sheer waste of time. While you start using social media as a way to find ideas, it could lead to clicking irrelevant sites that just pointless to your blogging goals!

How about you? In my experience, social media has been an extremely helpful part of the blogging experience. I started my first foray into guest blogging and it’s going better than I initially expected! Again, it’s the social aspect that made this all possible.

Blogging Tips & Helpful Blogs to Follow

I’m currently putting together a presentation for an event we’re hosting in Los Angeles on November 12th in a few weeks that will discuss blogging, local search engines, social bookmarking, and how to monitor your business and was inspired to post this blog about blogging. If you’re new to blogging these links will be very helpful. I’d sign up to follow these blogs so you can see some successful bloggers in action.

You might also want to follow a few blogs that relate to your business so you can see what others in your space are doing.

Here’s a list of what to look out for when you’re observing these bloggers.

  • Use of catchy headlines
  • Links to other sites and blogs from within content
  • Free downloads and how they capture your email
  • How often they post
  • Comments – post a link back to your blog if you can in the comments field (Start commenting on other blogs!)
  • Ad-ons (what else do they have on their blogs that add value to the user experience – twitter feed, list of users, advertisers, links to other social media sites such as Digg, Reddit, and StumbleUpon)

And lastly I’d start putting together a list of ideas for your own blog. Thanks for reading! Please feel free to post some blogs you’ve found helpful.