The Can and Can’ts of Social Media

There is much more to social media than just building up Twitter hype. Nowadays, businesses may be excited to implement a new social media marketing plan, but have unrealistic expectations of what it can really do. Like anything else, you can’t expect it to help bring you success if you don’t put in enough time and effort. Here’s a look at what social media can and can’t do for your business:

What It Can Do

  • Target your audience: If you’re looking into running ads on Facebook or MySpace, these two sites allow you to target specific demographics of your audience. This will be helpful in identifying your goals, as you can reach users by age, location, interests etc.
  • Improve customer interaction: On the surface, the point of social media profiles is to be social. You’ll want these connections to translate into something deeper but you can’t unless you can improve customer involvement. Social media allows you to do so by consistently involving the audience via blog posts, Tweets, and status updates.
  • Keep customers informed: Awhile ago, Bausch + Lomb recalled their contact solution because it was linked to eye infections. As a recipient of their newsletter, I got an email about the recall and a coupon for a new (untainted) product. Luckily, no eye infection for me! Social media can help with damage control just as well as it’s used to announce local events or new products.

What It Can’t Do

  • Have a short-term mindset: Your marketing plan consists of ongoing efforts, so why wouldn’t your social media campaign? Many people make the mistake by neglecting their social media profiles over time. Social media requires the three C’s: consistence, commitment, and creativity.
  • Replace your entire marketing plan: Although it’s successful for very few companies, a marketing plan solely based on social media is not realistic. Instead of looking at social media to replace your marketing plan, think of it as an additional tool you can use to complement your more traditional strategies.
  • Guarantee success: You may be popular on Twitter, but what does it really mean? You can’t guarantee success on any social media site if you don’t tie it back to your goals – this may be increased visits, clicks, purchases etc. Being popular doesn’t mean that you’re successful, but it can help!

Making the Old New Again: Marketing Tips for Your Business

email

Many may struggle to find new ways to market their business. Although a cutting edge pay per click advertising campaign may help draw attention to your company, you can’t truly be successful without relying on the basic principles of marketing. Happy customers are crucial to the success of your company and a little can go a long way. Companies who work hard to maintain great consumer relationships will have much to benefit from for years to come. As it is known in the marketing world, a happy customer may tell one or two friends. But, an unhappy customer will tell everyone they know about their bad experience!

Strengthen your Reputation

– Guarantees for your products and services: Guarantees and warranties can increase the value of what you have to offer. In addition, these small improvements can easily enhance your credibility as a trustworthy business. Potential clients will enjoy the risk-free offer and you can gain more loyal regulars. Also remember, don’t make promises that you can’t keep!

– Outstanding customer support: Customers like to have their problems solved in a timely matter. The quicker a problem can be addressed, the happier bother parties will be. Devote time or designate someone to take care of customer queries and ensure that they are answered in a timely manner. Consumers will appreciate a reliable company that can help them in their time of need.

Innovative Ideas for Email

– Creative ways to collect email addresses: Customers appreciate being updated with useful information but may not always be willing to take the initiative to sign up for e-mail newsletters. Whether it is through using social media internet marketing or more traditional methods, it pays to find creative ways to collect emails. Offering free informative PDFs, sign ups for a birthday promotion, email only discounts, or creating other incentives will help you achieve this goal.

– Integrating videos in your email promotions: Using video in email is still in its early stages. Tutorials, informative, and testimonial videos are popular and early adapters are reaping the benefits. Embedded emails are played automatically when messages are opened. This can lead to problems down the road so many are finding it helpful to insert a photo of their video. This may spark customer curiosity and clicking on the image will lead them to the actual video.

Sometimes, you may find yourself in a creative marketing rut. It doesn’t hurt to take a break and review the fundamentals. Do you have any basic tips that you would like to share?

Twitter Buzz!

Well I contine to here more about Twitter and have started to get caught up in the buzz myself. As of this writing we have 518 followers and are following 2,000.  In short, for you newbies out there that haven’t started tweeting, Twitter is a live way to follow other companies/individuals and also a way for yourself to update people following you with short blurbs (140 characters or less). We have actually hit a cap with the amount of companies/people we can follow. There’s nothing about this as far as I can tell on the Twitter site but after digging around online a bit I found that we have to increase our followers in order to follow more. I’m not sure exactly how many more followers we have to have but it’s a little frustrating at this point since I’m continuing to come across others I’d like to add to our company twitter profile. After reading a great article by Guy Kawasaki who we follow on Twitter, How To Use Twitter as Twool (a must read if you’re interested in Twitter), I was compelled to setup a twitter account for my name as well so I can start gathering a following and following others with my name, Matt Ramage (Click my name if you’d like to follow me!). This was just setup last night so no jokes on how I have no followers at the moment. Guy, in case you don’t know, is a successful author/blogger who has a huge following on Twitter! Over 41k following him at this moment. Guy also runs an online magazine I just discovered yesterday called Alltop which is basically a huge RSS feed of resources from various magazines.

Back to the Twitter buzz! Sites are now poping up to provide various services to enhance your Twitter experience. You can read about the main ones if you click the article that Guy wrote above. There are stand alone applications and also extensions you can add to your browser to help with notifications, managing multiple twitter profiles, reading twitts, and much more. emarketed has also setup a stand alone Twitter feed blog using WordPress and twitter feed so that every time we update twitter our blog gets posted to with fresh content for the search engines. We also have this same feed working off this blog so that everytime we post to our search marketing blog it will post on Twitter with a link to our new blog post. Well that’s it for now on Twitter. I’ll let Guy show you some other helpful Twitter Tips!

If you found this blog post helpful please start following us on Twitter by clicking here or inviting your friends to follow us if you’re already an emarketed follower.

Here’s one last resource that I believe I’ve posted before but it has over 140 different Twitter tools! Click here to view this resource.

Adding Facebook advertising to your search marketing campaign?

I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.

emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.

social media buzz by peta

Just came across PETA (People for the ethical treatment of animals) website last night through facebook. One of my facebook friends had an award PETA had won for a blog posted on her profile. So I checked out the blog and the various PETA web properties, one of which was their YouTube channel. They have over 3,000 subscribers on YouTube and over 200 videos. Some of these videos are commercials that have been banned from TV. They also have a sexy celebrity channel. I’m sure they get a ton of traffic from these sexy videos so of course I had to check some of them out. 😉 I was doing some market research! They didn’t have the same volume of traffic as the blender YouTube channel we blogged about last week but some of their top videos were brining in over 100k views in a 90 day period. You can check this one out with Jenna Jameson below. Sex sells so PETA is using this to their advantage in promoting their message! Brillant job PETA!

Back to business here. I almost fell down the YouTube hole where one video leads to another and all of a sudden you’ve watched 20 short 2 minute videos. 😉 I was very impressed with PETA’s use of social media buzz on their site. They do a good job of highlighting their different social media properties through links to Facebook, Myspace, and YouTube. They also have PETA TV where they promote these videos directly on their site. Another site the promote is peta2.com where you can find tools for helping animals, class projects, online activism and much more. Another site they highlight is the petakids.com website where they have games and contests for kids. All of this is creating social media buzz for their mission.  They seem to have content for all ages and demographics from sexy ads to games for kids.

Take some time to go through a few of the PETA web properties to get some ideas on how to market your business through social media buzz. I’d love to find out how emarketed can start promoting some sexy models on YouTube to drive traffic for our business. But in the end it comes down to conversions and would this traffic really be ideal for emarketed? It would be fun and exciting to do but would be very expensive and not generate the type of traffic that would lead to conversions.

PETA gets an A+ in our book for creating social media buzz!

6 Tips to Start a Successful Blog

It’s becoming more and more apparent to me that you must learn how to blog to stay ahead in search marketing. Search engines love fresh content and blogs allow you to easily add fresh content. In the last 2 years I’ve noticed entire sites in our industry turn their entire site into a blog. The blog platforms out there are very robust and offer you many benefits.

Here are 6 tips to create a successful blog:

1. Get a unique domain name. If you sign-up for a blogger account or a wordpress account you’ll get a sub domain and it will be tougher for search engines to find your content. Domains are going for as little as $7 a year now so make the plunge and buy your own domain name. Go to mydomain.com if you’d like to register a domain today.

2. Setup hosting. Hosting is also very cheap these days. You can spend as little as $5 per month to host your blog. This along with the domain name adds up to $67 for the entire year. Make sure and pick a hosting company that has 24/7 support and that has been around for some time. There are many hosting companies out there and some will not be around for the long haul. A few of my favorites are Dream Host and Media Temple.

3. Create an outline ahead of time so you have some topics to talk about. Make sure it is relevant to your businesses. If you sell books online than you could do book reviews and link directly to the books on your site.

4. Promote your blog. There are blog directories out there where you can submit your blog so you’ll start to get some readers. Also promote your blog on your main site. We (emarketed) have a banner on every page of our site pointing people to our blog. Also include a link in your email signature to direct people to your blog.

5. Get involved with other blogs. Comment on other peoples blogs and include a link back to your blog. This falls in line with promotion as well but helps you with getting in to the habit of reading others blogs which helps you get familiar with blogging. You’ll start to notice how blogs are written, how people interact with blogs, and hopefully gain some readers for your blogs.

6. Setup Google Analytics to track your blog traffic. Google Analytics is an amazing free program that can be installed on your blog in a few minutes. WordPress has a plugin where you install and just input your Google ID number for Google Analytics. You can see what site someone found you on, how long they stay on your blog, what size monitor they are viewing your blog on and so much more.

Hope this helps. Feel free to leave a comment if you think of some others that I missed. I know there are many but this will get you off to a good start.

Early Google Days

Just read this interview with Larry and Sergey, the founders of Google, and was inspired to post a link here. This interview was done when Google had 6 employees! Larry and Sergey both saw Google as being a leader in the search space back in a time when the dot-coms were ramping up to hit the ceiling in the dot-com bubble explosion in March 2000. They continue to drive inovation and are continusioly coming out with new products and improving on their current products. emarketed strives to learn from Lary and Sergey and hope to one day bring emarketed to the eyes of the public as one of the worlds premeir web marketing design firms.