Exciting Times for SEO

A new infographic by Mavenlink gives us some more reasons to be excited about the future and growth of search engine marketing. Despite the changes in the industry, more businesses are getting serious about SEO.

Check out these staggering statistics: 40% of marketers say that their SEO budgets have grown 1% to 25% in the last year (compared to the previous  year). Another 18% of marketers say that their SEO budgets have grown 26% to 50%!

At the end of the day, it all comes down to how effective SEO is as a factor of a business’ bottom line. 65% of businesses surveyed agreed that SEO has become a greater part in contributing to revenue. Hooray!

What does this all mean?
SEO is becoming more widely recognized as an important part of the marketing mix. This means more budget money is allocated to search marketing, which allows for more people to be part of that team! As SEOs become more accurate in measuring their effectiveness and contributions, you can definitely expect more to come in the world of search marketing.

View the entire infographic here.

While You Were Busy Complaining That SEO Is Dead…

Will marketing firms be gone before we know it? HOLD ON. Before you go on about how “SEO is dead”, here are 3 aspects of internet marketing that you should really be focused on:

Local CitationsGetlisted.org recently posted a tool showing the best citation sources by city. Interesting how this stuff all works! Besides the major ones, you’d better be familiar with: Manta, Citysearch, Superpages, and the LA Times if your business is in or near Los Angeles. Other credible citation sources include Dex Knows and Augusta.com. If you don’t think these sites are important, it’s time to seriously reconsider as Google takes signals from these major sites and takes them into account when ranking.

Social Signals – As SEO is no longer about “pleasing” search engines, SEO content has to be aimed at helping people. In fact, this has been the primary goal of search marketing for a long while now.  But it’s not just about coming up with useful content, which is why viral campaigns, infographics and video are being lauded for their share ability. The easier content can be shared, the more your business can benefit from social sites.

SEO Growth – The bottom line is that SEO is growing and becoming more integrated with other marketing strategies. Check out this infographic by Blue Caribu which shows that:
– There are roughly 863 million Google results for SEO, while social media has about 385 million.
– 2.24 million Americans search for SEO every month.
– Every second, 3.5 people look up SEO on Google.

If you aren’t entirely convinced, don’t look at it as if SEO is a dying breed (which it isn’t)… but as a segment of marketing that is ready to transform.