Google + Local: What Does it Mean?

Why The Sudden Change?
Get ready to say goodbye to Google Places and hello to Google + Local. This latest Google update is a push towards further integrating Google + into search engine results. And as you guessed, it’s a push to help local businesses become more connected to their customers through their Page via promotions and reviews.

Zagat Reviews
For all the restaurant owners out there, Google + Local will be integrating Zagat reviews. While the thought of more reviews and scoring sounds scary, the positive side is that there are different scores for food, atmosphere and service so that it isn’t all lumped into one rating on a “normal” point scale. (Remember, Google acquired Zagat in September 2011, so it’s no surprise that it’s being used!)

SEO Benefits
Of course, this update can’t be announced without benefits for search engine optimization. The great potential here is that Google+ Local pages will be indexed by search engines. Did you know that Google Places pages weren’t? This will give business owners a greater voice that gives tangible benefits via SERPs.

Time to Get Serious About Social
“With one listing, your business can now be found across Google search, maps, mobile and Google+, and your customers can easily recommend your business to their friends, or tell the world about it with a review.”

If this isn’t enough incentive for you to create a Google + business page, we don’t know what is!

Google search results are starting to include local results

Google's including local results
Google's including local results

Just heard through the search marketing grapevine that Google is starting to include local results for search queries that they think you’d like to see local results. Try a search for “cars” and half way down you’ll see local results based on where you’re searching.  This is based off the IP of your computer where you’re searching from so if you’re surfing the net from your office and the network has a block of IPs from a provider out of state you will most likely receive results based off of where that IP is located.

So with this in mind it will become more important to make sure your business is listed in Google Local. Click here if you need to get listed in Google Local.