PPC Landing Pages and Quality Score

Google quality score
Have you heard the recent news about pay per click landing pages and how it affects your Quality Score?

Google recently announced some changes they are making to determining Quality Score. After some previous testing in Latin America, Google liked what they saw. These ad quality improvement updates will start rolling out worldwide.

If you take a look at the image to the left, you can see all the different components that make up Quality Score. Google’s recent update means the quality and relevance of your landing page will play a bigger role in determining your Quality Score.

Why?

Although it seems like a canned response, Google’s goal of these making changes is to “improve user experience.”As businesses try to adapt to these changes, they will also be improving their PPC ads to make it easier to find what they’re looking for. In other words, they’ll be doing things that they should be doing in the first place! This means:

- Having original content that is relevant to the user
– Being clear about the nature of your business, customer interaction and your intention of what to do with visitor information
– Having a fast loading and easy-to-navigate. Pop-ups and pop-unders should be kept to a minimum!

If you need more help with your Quality Score and PPC campaign, here are some helpful “Tips for Success” on how to improve your Adwords results posted by Google. Or you can contact a PPC company that is Google Adwords qualified, like Emarketed, today!

How long does it take to improve the Google Quality Score?

google quality scoreWe’ve been working on improving our client’s Google Quality Score for our paid search clients and we recently asked our dedicated Google team the following question:

How long does it take to improve the Google Quality Score?

For those of you who are new to paid search, Google now provides your ads with a quality score. The above link goes more into detail if you’re interested. In short, Goolge wants to make sure that they’re providing relevant ads for the search and will reward you if your ad and landing page relates to the search phrase.

Here’s the response from Google:

There really isn’t a set time frame. All we know is that changes to Quality Score will not happen immediately. The system may take up to a few weeks to reassess the keyword’s Quality Score in the context of the ads and landing page. Please note that during this time you may see stronger fluctuations in Quality Score than usual, as the system processes the new information.