Local Search Marketing Workshop in Los Angles

We had a great turnout for our event last week. Please contact us if you’d like to be on our mailing list of free workshops. The next event will be held in early January. You can view a short video recap of the event here and also see the slides from the event below.

Google SEO Starter Guide

Google just released a great SEO starter guilde that I have skimmed through and plan to tackle in the next week. It covers the basics and is coming from the mouth of Google so the information has to be in line with their standards. I think this will be helpful to anyone new to SEO or if you’re trying to do search engine optimization (SEO) yourself. The information here will be helpful across all of the major search engines. I’ll post a blog after I’ve reviewed and give an unbiased review. It’s a 22-page PDF that covers some of the following:

  • Page Titles
  • Meta Tag Descriptions
  • Site Navigation
  • Creating Quality Copy
  • Anchor Text (Links)
  • Heading Tags
  • Image Optimization
  • Robot.txt files

Please post a comment if you get a chance to review this.

Google AdWords Editor

I’d recommend using Google AdWords Editor if you manage over 100 words for your pay per click campaigns. Google is at it again with a new version just released. You can download AdWords Editor 6.5 and load your user ID and password in and be managing your account within minutes, We’ve been using the editor for a few years now and it saves us hours of frustration, tears, and sweat on a weekly basis.

A few of the new features from the latest update:

  • Horizontal scrolling when viewing data
  • Updated calendar so you can view statistics
  • New keyword opportunities tool (my favorite!)

A few of the existing features that have saved us hours of work:

  • Bulk changes/uploads
  • Easily copy or move keywords or ads between ad groups and campaigns
  • Quick navigation
  • It’s Free!

It’s baffeling to me sometimes to think of all the different departments at Google that are just working on one aspect of the great company that provides so much more than just search.

Matt Cutts SEO Tips On Blogging

Well if you’re reading this chances are you’ve heard of Matt Cutts but if you haven’t, he’s a rockstar in the search marketing space. He’s also know as the spam czar at Google. He heads the spam team at Google and speaks often about SEO and “whitehat” techniques. Whitehat is a term in the search marketing space that refers to tactics that are permitted by the search engines and blackhat refers to ways people try and trick the search engines. This video goes into ways you can do SEO through your blog with whitehat techniques. I’d recommend staying on top of Matt Cutts blog.

I’d love to hear some feedback on this video. Please feel free to comment.

Early Google Days

Just read this interview with Larry and Sergey, the founders of Google, and was inspired to post a link here. This interview was done when Google had 6 employees! Larry and Sergey both saw Google as being a leader in the search space back in a time when the dot-coms were ramping up to hit the ceiling in the dot-com bubble explosion in March 2000. They continue to drive inovation and are continusioly coming out with new products and improving on their current products. emarketed strives to learn from Lary and Sergey and hope to one day bring emarketed to the eyes of the public as one of the worlds premeir web marketing design firms.

Dealing with Google

I’m going to be frank with my opinion here. Just because Google is an innovative, booming company, one which will change—and probably already has changed—the way our world accesses and manages information, that doesn’t mean by any stretch of the imagination that Google should be treated with some sort of ivory-tower, holier-than-thou deference.

Believe me when I say, Google is as successful as it is specifically because they have done so much to shed the image of traditional mega-corporations. If you tried to call up your brokerage firm for some support and advice, you might get it, eventually. If, however, you are running a Google Adwords or Adsense campaign and you find yourself needing some questions answered, Mr. Google is more than happy to put down his trillions and his yacht and answer your phone call.

This sounds funny, but I mean it. Google has revamped the image of the consumer-conscious company. Their customer support professionals managing the Adwords and Adsense departments are nothing short of spectacular when it comes to helping you iron out your difficulties. But even though I’ve seen this in my own business and with dozens of eMarketed’s clients, some members of our industry fail to realize the significance of Google’s strong commitment to customer service.

In short, if your online venture should take you past the gates of Google, don’t be afraid to knock. They are not your average company. They do not want to be your average company. They want to be bothered, constantly. Their young employees play video games at work and eat gourmet meals three times a day. However, as a testament to their hiring process, Google is staffed entirely with young upstarts who will drop their unicycles and forks at a moment’s notice to answer a client’s call or email. These kids are dedicated to their job, period.

Google’s goal with creating Adwords and Adsense was to level the playing field between the small business and the mega-corp. As a result, small businesses have a leg up because they’re used to handling issues with suppliers and other businesses face-to-face or over the phone. Larger and more traditional businesses will have to adapt their thinking or be left in the dust when it comes to customer service and business solutions in the post-Google Age.