Are you still doubting the power of blogs, even for small businesses? Hubspot’s study of over 7000 businesses titled “Marketing Benchmarks for 7000+ Businesses”, shows just how powerful blogs are when it comes to increasing website traffic and generating leads. The study also analyzes number of content pages and social media use – you can download the report here.
Let’s take a look at a few graphs from Hubspot’s study:
The number of new leads greatly increases the more you blog. Look at how much of an increase you can get by just posting once a month!
Having more monthly blog posts benefits large companies the most. But even smaller companies with 1-10 employees can greatly increase the amount of inbound traffic they see.
No surprise here either, more blog posts per month means more inbound leads. This means more potential to convert these into sales!
You can see a sharp increase in inbound leads after 15 blogs a month. Is this enough motivation to get you to blog?
Some other notable findings:
– Companies that blog 15 or more times a month get 5 times more traffic than companies that don’t blog at all.
– Companies that blog 3-8 times a month almost double their leads
– B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog at all
Blogging can greatly increase your business’ success and it doesn’t take much. If you don’t have time or ideas, blogging a handful of times a month is better than nothing at all. This strategy can only benefit your company in the long run. So, don’t forget to download the study and take advantage of small business blogging today!
Now that 2011 is almost over, it’s time to think about some online marketing resolutions. Do you have any good ones? If not, here are some ideas. Remember, social and local are going to play a bigger role!
1) Share your content in the right places – If you’re going to have new content, it helps to promote it in updates, press releases and social sharing. And we’re not just talking about Facebook and Twitter. Since infographics are so “hot” right now, you’ll be missing out if you don’t take the next step and share it on sites like Visual.ly Your new content will do you know good if it just sits there on your site.
2) Learn about your marketing company – A few days ago, we saw the fatal blunder from Ocean Marketing, the PR company behind the popular Avenger controller. Long story short, the owner of this PR company treated a customer very disrespectfully and the email went viral on Penny Arcade. As a result, the controller, which had about a 4 star rating on Amazon has now dropped to a 1 star rating. There are many search marketing firms out there, so make sure to do your research before you choose one to represent your brand. After some more digging, users have found that Ocean Marketing’s website has blatantly plagiarized content from other SEO firm websites!
3) Pay more attention to social media – If you haven’t heard, Google+ Status Updates Now Appearing in Organic Search Results. Social factors has always played a big role in better search engine rankings, but they are becoming more important as search engines view this customer engagement as trust and relevancy.
4) Act natural when it comes to organic optimization – This one holds true from link building, blogging to social networking! For example, take a look at link building – you need a good mix of do follow and no follow links across a variety of trustworthy and related domains. Anchor text that you use shouldn’t be what you want it to be, but what customers are actually searching. And your social media updates shouldn’t be completely automated, but carefully thought out with the right personality behind your brand.
Get ready for a happy new year! When it comes to organic online marketing, let us know what are you looking forward to in 2012!
I attended a webinar today on advanced business blogging by Hubspot. Don’t let the advanced part in the title scare you away. Hubspot, an online marketing company similar to emarketed, does a great job on providing webinars. Today’s webinar focused on blogging and can be viewed here. A few notes about the actual webinar that really made this interesting. First they had a powerpoint of the webinar that can be accessed here through SlideShare and a live video feed of the presenter that was being pulled from Mogulus. You can view Hubspot’s channel here. Mogulus provides a free service and a paid version which removes the advertisements. There were no advertisements on the webinar but when I viewed the video on Mogulus there were advertisements. So I’m assuming that Hubspot is using the free version. They have over 800 viewers on the webinar today! You can view all of their shows on their Mogulus channel or here on their site. Hubspot also integrated their Twitter account into the presentation so you could ask questions through Twitter during the webinar. There were also links to Facebook and LinkedIn as well from the webinar page. These are all free tools that any one can use. The use of these social media tools was very impressive and is definately something that we’re looking to integrate into our next version of our emarketed site. They were able to utlize these free services which can be used by anyone: Twitter, SlideShare, Facebook, & Mogulus
Ok, lets get into some of the key points from the webinar. A lot of the content which I’m proud to say has been discussed by emarketed in past blogs. Hubspot goes into why you should blog with 5 keys to a successful blogging:
1. Pick your target personas
2. Create a mix of posts
3. Write great posts
4. Sustain it
5. Spread it
One of the great take aways from this webinar is that your SEO (search engine optimization) efforts can start from your blog. You should write content that relates to your products and/or services. One thing to remember though is that SEO takes time and this is the same for writing blog posts. You will not see the direct results of your blog writing for several months. You also have to promote your blog once it’s up. It’s the same for your website which our clients are starting to understand. People will not just magically stumble across your blog when you write content. It must be promoted. Some of the methods Hubspot discussed were the following: post to twitter, comment on other blogs, post to facebook, start building a list of subscribers to your blog. They also had a great tip about using images through Flickr so I took their advice for this blog post. We do not always uses images in blog posts but I can see how it makes the blog easier to read with an image.
For more information regarding the webinar you’ll have to watch it at the following link.