Infographic: Social Sharing and Sales

Father’s Day is just around the corner and that means a lot of opportunities for shoppers to buy and for businesses to advertise. A post on Bing’s blog shows that 30% of shoppers make purchases two weeks prior, 28% one week prior and 12% are last minute shoppers.

Last year, Father’s Day shoppers spent about $12.7 billion in gifts and 2013 is expected to be an even bigger year! This is why it’s even more important to better target their ads, to ensure a relevant and useful shopping experience. (Psst, make sure to contact us if you need assistance with display ads, retargeting and more!) Check out the different categories here:

Social sharing has become an important part of online shopping. Take a look at this full here, where AddShoppers analyzed $5 million worth of ecommerce from over 10,000 online retailers via transactions on their platform.

Actually, it’s not surprising to see Google+ drive most shares to electronics and business. Just browsing the profiles you can see the the types of products fit the audience very well! On the other hand, Facebook drives most sharing to apparel, clothing, children, jewelry and all that good stuff.

This portion of the infographic probably contains the holy grail of information for businesses who are looking to market on social networking sites. It’s all about ROI and it’s nice when you can actually put a number (or average) to different sites.

Who knew that shares on Google+ were more valuable than on Facebook? It can be argued that the smaller amount of people on Google+ are more engaged and tuned in. And it looks like email shares still reign supreme over social networking sites. Even Tumblr shares seem to be worth more than Pinterest shares, which is surprising since Pinterest is pretty much centered around ecommerce and sharing cool products.

It’s also interesting to note that StumbleUpon accounts for TWICE as much traffic as email, but the worth of a share is diluted due to the weak conversion rate caused by the wide array of diverse topics. You info also relates back to website traffic, as it’s not about getting more and more traffic. But fine tuning traffic and bringing the right about of relevant customers back to your site.

Page Speed & E-Commerce Performance

Radware recently released a report and infographic on e-commerce web page performance. From their findings of 2000 top retailers, 22% of the sites included were found to be slower than they were in 2012! Shocking? In terms of load time and usability, not even top retail stores were not keeping up. It doesn’t help that websites are becoming more complicated as businesses try to cram everything they can onto one page.

Here are some other notable finds:

– Since 2012, load times suffered across all 3 browsers (Firefox 17, Chrome 23 and Internet Explorer 9)
– The median page is 28% slower than the previous year
– The median load time for the top 2000 sites was 7.25 seconds (using IE 9), 22% slower than the previous year
– Only 25% of top 2000 e-commerce sites in the report use CDN (content delivery networks)

If your site is suffering from slow speeds, it could be a result of many things: unorganized site structure, lack of image/file compression, bad website hosting, relying on too many script requests, messy HTML code, using too many ads, and much more. Contact us for a free website evaluation today.

Related blog posts:
Tracking Site Speed for Landing Page Optimization
5 Timeless Landing Page Optimization Tips

Exciting Times for SEO

A new infographic by Mavenlink gives us some more reasons to be excited about the future and growth of search engine marketing. Despite the changes in the industry, more businesses are getting serious about SEO.

Check out these staggering statistics: 40% of marketers say that their SEO budgets have grown 1% to 25% in the last year (compared to the previous  year). Another 18% of marketers say that their SEO budgets have grown 26% to 50%!

At the end of the day, it all comes down to how effective SEO is as a factor of a business’ bottom line. 65% of businesses surveyed agreed that SEO has become a greater part in contributing to revenue. Hooray!

What does this all mean?
SEO is becoming more widely recognized as an important part of the marketing mix. This means more budget money is allocated to search marketing, which allows for more people to be part of that team! As SEOs become more accurate in measuring their effectiveness and contributions, you can definitely expect more to come in the world of search marketing.

View the entire infographic here.

NPR Study: Best Local Stories for Facebook Engagement

Facebook engagement is important, especially around the holidays! Click on the picture above and see what NPR Digital services found in their experiment. It’s pretty self explanatory but the main point is that these wildly engaging stories often pull at the heart strings and put people in a good mood.

Nowadays, Facebook success is measured by more than just Likes. Thousands of Likes and zero engagement isn’t helpful for your business or customers. Instead of constantly self-promoting, it’s leaning towards a slightly different way to engage with fans: talk about subjects that are closely related to your brand.

Read more here:
5 Ways to Improve Your Facebook Engagement
Page publishing that drives engagement
The Real Value of Facebook Isn’t Your Likes or Fans
3 Ways To Get More Facebook Engagement By Using Photos

Share your favorite types of Facebook content and join us here!

Who Clicks on Internet Ads?

too many ads Ads over here and there… but who really clicks? As a business owner, your worst nightmare just really might come true if customers aren’t clicking on your ads. This infographic takes a look at banner ads and here are some interesting findings:

– Users ages 55 and older are most likely to click
39% of people clicked an ad because it showed a product that they were interested in or it made them interested in a product that they hadn’t previously considered
54% of people don’t trust most online banner ads they see
61% of people don’t click because they don’t want to be distracted
31% of people are worried that their internet behavior will be tracked

With all this uncertainty it’s understandable why companies might choose NOT to participate in using paid ads. Last week, GM made a huge announcement that they would no longer be participating in Facebook advertising. This was a big decision and must have been based on the fact that they weren’t getting a reasonable return in their whopping $10 million budget in Facebook ads. Some marketers criticize GM for completely abandoning ads on Facebook and let’s face it, competitors like Ford must be really enjoying it.

An argument can be made that all businesses must utilize Facebook ads but that’s simply not the case. This argument can also be made for Google paid search ads, text ads, display ads, geo-targeted ads and more. When it comes to a small business, it’s even more important to do the research, as most don’t have an extra 10 million to spare.

If you need help before planning an extensive search ad campaign, we can help evaluate all your options so that you can get the best return on your investment. Make sure to contact us with any questions.

Are Your Marketing Campaigns Ready for the Holidays?

holiday spending 2011

Halloween is over but Thanksgiving is up next. Before you know it, Christmas will be just around the corner! As a small business, what can you do to make the most of online marketing services during the holidays?

Research
Research is number one and it’s crucial to be aware of consumer trends.  As you can see from the snippet of the infographic above, 61% of consumers plan to research the “perfect” gift on social networks. The recent article on Mashable also shows that 38% of people have already started shopping. If your site isn’t optimized or prepared for curious buyers, you could be missing out on more than you think! Research counts in all areas including: trends, keywords and even phrases that consumers like (free shipping, sale, reward).

Be SEO-Prepared
Think smart so that you don’t have to work harder and exert your resources during the busy holiday season. SEO changes can be made easily and gradually over a period of time. These updates will also look more natural to search engines as they crawl and index your pages. Finding the right words that appeal to customers is effective when you incorporate them into your Title, title tags, meta descriptions, h1 tags and more.

Stay Relevant
Creating holiday specific content is a great way to generate link bait that is interesting and relevant. Very much like this infographic we posted! Creating content specifically for each holiday will help create awareness towards your desired demographic. Posting about different holidays can also inspire you to post more frequently and get all the relevant clicks that you’ve been looking for!

Need a Helping Hand?
Whether you hire an experienced marketing firm or handle your own online marketing, it’s important to get started as soon as possible. If you need extra help, it doesn’t hurt to ask for it or look for resources early on. You can always just keep an eye out for competitors. Also, starting early will give you more analytics and data on what is working and driving customers to your site and what isn’t.