This spooky day isn’t complete without costumes, candy and having a good scare. But have you ever thought about the origins of Halloween costumes? This all began as a season of celebration (and superstition), as people in ancient Celtic culture would dress up to scare spirits away. These costumes often involved spirits, ghouls and other frightening things. Over time, Halloween and the idea of costumes became more popularized to be more child and pop-culture friendly. Aren’t we lucky that people everywhere can now enjoy Halloween in their own different way?
Here are some online marketing-themed spooky costumes:
Black Hat SEO (also available in white and grey hat)
Google (other options include: Bing, Yahoo, AOL, DuckDuck Go. You can also bring back the oldies like Ask Jeeves and Dogpile!)
Evil Penguin (also available in evil panda)
Sleazy salesman (Cold-caller selling questionable SEO services… enough said!)
Content scraped (Hit by bots that crawl and steal your content while slapping on spammy affiliate links? You’ve been scraped!)
Let us know if you have any other good ones!
Before you hire a PPC company or consultant, you should be comfortable and have a general sense of what you want from paid search. Choosing any type of online marketing for your company means that you are making an investment, so do you research ahead of time. Here are a few factors that you’ll want to look into before choosing someone to handle your pay per click campaigns:
Experience – How long have you been handling paid search campaigns? What type of customers or industries are you familiar with? Are you an Adwords qualified company? These are all important questions to think about. Every industry is different and for many small businesses, the sectors can be competitive. When it comes down to keeping on budget for a price per click on a daily basis, experience counts.
Costs and Budget – Someone who is inexperienced in handling different types of paid search budgets can easily make a mistake. These oversights can add up really quickly and get expensive real fast. That’s why it’s helpful to have a company who is dedicated to monitoring your PPC account throughout the day and ensure that you won’t go over budget. You might have a set amount that you’re willing to go over budget if you’re getting good, relevant clicks/calls. These are all crucial things to discuss with your PPC manager.
Keyword Research – Choosing the right keywords is SO important in PPC campaigns. You can’t just throw around broad and general terms that you might incorporate into your organic campaign. If your keywords aren’t relevant and your ads get a lot of impressions but few clicks, this can decrease your overall quality score. Make sure to ask your PPC manager about optimization and testing for different pay per click landing pages to see which ones works best.
Communication – Don’t be afraid to ask your PPC company about their track record and what can they do to improve your campaigns. Find out if they attend any events or webinars to keep up with the changing industry. Most of all, make sure that they are ready and willing to answer any questions and comments that you have regarding your account. Search budgets can change with a moment’s notice and it’s important to have a company who is on your side.
If you have any questions about pay per click or would like to see if it can help your small business, don’t hesitate to contact us today!
Read more about PPC campaigns with these helpful articles:
25 Tips For Giving Your PPC Campaigns a Boost
Find your audience with the Google Display Network
Google +1 Is Changing the Face of PPC. Are You Ready?
Image via Flickr
Exciting news! Emarketed has been invited to the 2011 Google Agency Summit at the famed Googleplex headquarters in Mountain View, California. We will be attending this all day event, which will take place on Wednesday, September 28th. It’s sure to be filled with the latest and greatest internet marketing news.
Along with many other search marketing firms, we’ll be there to learn about current online marketing strategies and trends. We’re also looking forward to staying updated on important aspects of :
– Pay per click: How to increase ROI on PPC and dispelling AdWords myths.
– Social media: Discovering more about YouTube and the potential of social networking sites
– Mobile: Optimization that helps find new consumer segments
Stay tuned for our blog post review after the summit to read about our visit and feel free to comment if you have any questions/topics that you’d like to learn more about. We can’t wait!