How are Blogs Linked to Traffic and Leads?

Are you still doubting the power of blogs, even for small businesses? Hubspot’s study of over 7000 businesses titled “Marketing Benchmarks for 7000+ Businesses”, shows just how powerful blogs are when it comes to increasing website traffic and generating leads. The study also analyzes number of content pages and social media use –  you can download the report here.

Let’s take a look at a few graphs from Hubspot’s study:

The number of new leads greatly increases the more you blog. Look at how much of an increase you can get by just posting once a month!


Having more monthly blog posts benefits large companies the most. But even smaller companies with 1-10 employees can greatly increase the amount of inbound traffic they see.


No surprise here either, more blog posts per month means more inbound leads. This means more potential to convert these into sales!


You can see a sharp increase in inbound leads after 15 blogs a month. Is this enough motivation to get you to blog?

Some other notable findings:

– Companies that blog 15 or more times a month get 5 times more traffic than companies that don’t blog at all.
– Companies that blog 3-8 times a month almost double their leads
– B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog at all

Blogging can greatly increase your business’ success and it doesn’t take much. If you don’t have time or ideas, blogging a handful of times a month is better than nothing at all. This strategy can only benefit your company in the long run. So, don’t forget to download the study and take advantage of small business blogging today!

Video Marketing Works

Online video is one of the best ways to capture an audience and convey a message. Increasingly popular is website video marketing. YouTube makes up 10% of all internet traffic, this makes YouTube an important resource for promoting yourself or message because there are millions of people actively searching for something. There are many sites you can post on for video marketing but because of YouTube already has such a large established network it is a community I suggest you join. If you are posting a video on YouTube one of the first things you should do is customize your social media account. Not only will you be able to change how your account looks, by altering colors and fonts, but you can also add links back to your business websites. Once you have done that you should begin to look for popular channels where the subscribers are active on YouTube. You should then build relationships with these active users, consider yourself the new member of a club, you need to be friendly and interesting. That way you can begin to build your list of friends and grow your network. These are just some basic steps that anyone considering YouTube marketing should look into. These days it is not enough to simply put your video out there and sit back. You have to be active and the more dedication you put into expanding your network, the greater the returns.