Online Viral Marketing Catches Sports Fever in 2010

Doodle Jump and the World Cup
I’m not a huge sports fan, so I never got the fervor that fans feel during the finals, championships, etc… until this year! I’ve also been paying more attention to online viral marketing and internet memes that come from these events. Soccer is the most watched sport in the entire world and Doodle Jump is one of the most popular iPhone apps, so it’s no wonder that these would go hand in hand for the 2010 FIFA World Cup. This addicting game features creatures that represent team Italy, Norway, Japan and more. Instead of shooting regular balls, our beloved Doodle shoots out a fountain of soccer balls.

Death to the Vuvuzela

If you tuned into the World Cup, you’ll notice a distinctly annoying horn noise in the background. Half-sheep baaa and half-bee swarming, the vuvuzela is a South African stadium horn. Fans like to use it to show their enthusiasm, distract the opposing team, or just to make A LOT of noise. Sports officials have even made attempts to ban the instrument as they are so loud it can even lead to hearing loss. Check out Mashable’s wrap up on the vuvuzela. Someone has created a Twitter account with updates that mimic the instrument’s sound while another vuvuzela-hater has even uploaded an Ewok remix.

Social Media Stats: Lakers vs. Celtics
With the LA Lakers and Boston Celtics tied at 3-3, it’s winner take all at Game 7 of the NBA Finals tomorrow. While the Celtics have home court advantage, Laker fans are sure to riot whether the team wins or loses. Let’s take a look at these long-time rivals and how their social media stats compare:

  • Facebook – Celtics: 827,550 fans | Lakers: 1,272,429 fans
  • Twitter – Celtics: 57,447 followers | Lakers: 1,559,464 followers
  • Twitter mentions via TweetVolume – Celtics: 1,620,000 times | Lakers: 4,130,000 times
  • Google search results – Celtics: 18,800,000 results | Lakers 26,600,000 results

With that in mind, we’ll see who the true winners are after tomorrow night … go Lakers!

Photo credit: Doodle Jump in the App Store

iCampaigns Helps Track Political Campaigns

It’s Election Day, have you voted yet? Whether it’s turning in your vote by mail ballot or taking some time in between your lunch break, it’s important to get your vote out there!
Anyways, have you ever thought about how much it takes to organize and oversee a political campaign? iCampaigns is a new iPhone application that helps political campaign managers do just that. With this dynamic pair of applications, candidates and consultants will stay up to date about what opponents are up to.

Let’s take a look at the two components:

iCampaigns Manager

The manager app allows managers to access insight straight from the field as reported by volunteers. This means that if an opponent is bent on a campaign to attack your client, you’ll be able to find out about the attacks whether they come in the form of a campaign mailer, yard sign, or TV spot. Volunteers will capture this information through their iPhone and send it straight to you. Managers will have the opportunity to connect with verified volunteers through an access code so the information can be securely shared. This is extremely helpful if you have multiple campaigns to run and various candidates to track.

iCampaigns Tracker


The free tracker app is perfect for grassroots campaign enthusiasts. As a volunteer, you have the option to share your demographic and contact information with a manager. This way, you can stay connected and get up to date information about your favorite political candidate. As you spot damaging ads from opponents, you can capture the info and send it straight to a political manager. This will help with damage control and your politician will be able to launch a quick response to the attack. The most important part about being an active volunteer is knowing that your efforts can help your favorite candidate win the election!

If you’re interested in mobile web design or developing an iPhone application, we can help! There is a growing market for phone apps and it’s time to take advantage of this opportunity. Our talented developers will help you design, test and perfect your application.
Contact us for more information!

Also, don’t forget to stay connected with iCampaigns on Twitter and Facebook.