Are More Keywords Better for SEO?

October 25th, 2011

This post is brought to you by an actual conversation I had this past week: “If I add all related keywords related to my site, why do I need to do anything else?” Unfortunately, many people have this same point of view when it comes to how online organic SEO works. Search engine optimization is… read more

PPC Negative Keywords: Maximizing the Positive Effect

October 13th, 2009

Just this morning, we sat in on a webinar titled, “PPC Negative Keywords: Maximizing the Positive Effect”.  It was hosted by Marin Software and Ken Jurina, the co-founder and CEO of of Epiar, Inc.  Here are some of the gems we plucked from our experience – some we know, but some of it was a… read more

The Debate Between Paid and Organic Search Results

July 30th, 2009

When it comes to paid and organic search results, many experts have their opinions on which is more effective. Many studies have shown that Internet users are more likely to click on the first few organic search results than the pay per click advertisements. This does not mean that PPC ads are without benefits. So,… read more

One Keyword Versus Multiple Keywords

July 1st, 2009

How many organic search keywords should be targeted per page? This frequently asked question seems like an easy one to answer—search pages are expensive to create so we should invest in as many keywords as possible per page, right? Wrong. Search engine experts are now telling us that having just one primary focus per page… read more

The Importance of Keywords

June 30th, 2009

The concept of keywords and keyword phrases seems simple on the surface, but when it comes to organic search engine optimization, it can get a bit tricky. A keyword or a keyword phrase is a descriptive word or a series of descriptive words that a person might type into a search engine in order to… read more