10 Social Media Tools You Might Not Know About

social media tools

It’s that time again! Another roundup of helpful social media tools because let’s face it, there can never be too well-equipped. The first day of summer is quickly approaching and that means that more people will be on vacation, which means one thing… more time spent on social media sites! Here is a list of some helpful tools that we’ve find most helpful this summer. Hopefully, these resources will help inspire, organize and analyze your social media accounts. Let us know if we missed any!

1 ) Boardreader – This “forum search engine” is the go-to tool if you’re looking for help keeping with tabs on your company/brand. Many customers still use forums and message boards for complaints, questions and comments. This is the perfect tool to help with reputation management and even consumer research.

2 ) CoTweet – CoTweet helps businesses of all sizes get more social by allowing you to engage, scale and measure your online marketing campaigns. This tool has been often compared to HootSuite but users feel the main difference is a clean design that targets corporate social media users.

3 ) EdgeRank Checker – What Klout was (originally) to Twitter, EdgeRank is to Facebook. EdgeRank Checker monitors factors that affects Facebook’s EdgeRank algorithm and presents them in easy to read graphs. This tool helps you track affinity, weight and time decay in order to maximize your posts for the best exposure.

4 ) TheFancy – Are you already on Pinterest? As if you need another addiction, TheFancy is here to fill that need. You can collect and curate to your heart’s content, as this is the perfect place for brand marketing. Unlike Pinterest’s cluttered interface, TheFancy features a minimalist and sleek user interface. We can fancy that.

5 )Gremln – Who wouldn’t want a cute, little social media helper? Gremln helps you keep track of multiple social media accounts including: scheduling posts, reputation monitoring,  allowing you to schedule posts, monitor your reputation and analyze the response to your content. Did I mention that unlike other tools, Gremln can also keep track of LinkedIn and RSS feeds?

6 )MyCube -Discover, share and sell. MyCube is a place for bloggers, photographers, videographers (and other creatives) to sell their content. This site is definitely unique in that users will be able to directly share and sell their content.

7 ) Radian6 – Social listening – it’s what you must do nowadays in order to analyze your brand and consumers. This tool allows you to gather data that you can organize into conversation clouds or topic trends. From there, you can easily find negative, positive and even neutral customer feedback. Their goal is to help your company implement necessary changes in order to improve the consumer experience.

8 ) SiteTrail – This tool gives you a comprehensive look at any website. It’s the useful first step of an in-depth competitor analysis as it gives you analysis of keywords density, social mentions, SEO, traffic and visitors. Give this FREE tool a try, now!

9 ) uberVU – If you’re looking for enterprise-level “social media intelligence”, this is the tool for you. uberVU provides comprehensive reports on social media monitoring which can used internally or even shared with clients. The best part about this tool is that it provides consumer insight that can help you improve your products/services.

10 ) Woobox – Businesses are always looking for more Facebook Fans and that usually means running some type of relevant giveaway. This application makes it easy for Fans to enter. There are also incentive features and it even keeps track (and removes) individuals who enter and unLike your Page so that they’re no longer eligible. How convenient! If you’re looking to create a custom, professional tab, this application will make things a breeze.

Keyword Research Ideas and Tools

Sometimes, research for keyword advertisting can be totally redundant and uninteresting. If you’re feeling like you’re stuck in a rut, here are few ideas that will hopefully revitalize you and hopefully give you that spark that you need:

Related terms and synonyms – Need a better idea of what keywords to use? In your next Google search, use the tilde ~ in front of a term that you’re interested in. For example, “~creative social media campaigns” will give results such as:
– create social media strategy
– best social media campaigns
– design a social media campaign
– creative engagement in online and social media campaigns

After writing awhile on the same topic, you can find that you start to use the same phrases and words. This search option is a good way to find alternative anchor text to link, come up with page titles and use phrases to use in meta descriptions.

Visualize your keywordsKeyword Eye is a keyword visualization tool that can help with your pay per click landing pages as well as give you ideas for your copywriting. This tool has a free option which is easy to use. Below, you can see an example I tried:

keyword eye

For PPC campaigns, the keywords are color coded for search competition and the size represent search volume. There is also a chart and list version to help you with further keyword analysis.

Self-Analysis and Social Media - Think about your most popular products and services as your customers would perceive them. After making a list of keywords you want, you can add a social touch by researching sites like Topsy and Social Mention. You can also find new synonyms here and add them to your list.

Let us know if you have any go-to methods when it comes to keyword research!

Are More Keywords Better for SEO?

This post is brought to you by an actual conversation I had this past week:

“If I add all related keywords related to my site, why do I need to do anything else?”

Unfortunately, many people have this same point of view when it comes to how online organic SEO works. Search engine optimization is a constant process that needs to be updated to the changing industry and search engine algorithms. But it can be confusing when you ask yourself why it’s not a set-it-and-forget-it process once you add as many keywords that you can possibly think of.

As we can’t emphasize enough, accurate and detailed keyword research is vital to any successful SEO campaign. Search engine and search users are more sophisticated than most people think!

The Google Keyword Tool is an effective and free way to research:

Which keywords to use: lawyer or attorney, expert or professional, best or great, shop or store, sofa or couch? Check the data and you’ll see that some phrases that you think are similar have much different search data.

Search competition: Do you want to rank well for a phrase that has half a million + competitors? This will require an aggressive plan that takes place over a course of many months. In the mean time, you can conquer other phrases with less competition by using the right long tail keywords.

Long tail keywords: These will usually run from 2 to 5 words and are usually descriptive adjectives that help better describe your product/service. Affordable hotel room, luxury day spa etc.

Search volume: There’s no point in ranking well for a phrase that no one is searching for! And with what we’ve mentioned about competition, it isn’t so effective to go after competitive keywords that get the most search volume. You’ll want to find a middle ground that matches your SEO manpower and monthly budget.

SEO involves more than just throwing together a page, adding all “relevant” keywords and calling it a day. The keywords you choose should be about quality and not quantity because let’s face it… choosing the right keywords is an art in itself. But it’s how you use them, afterwords. Check out this oldie-but-goodie resource by Rand Fishkin on how to “perfectly” optimize a page.

Keyword Trends on Yahoo! Search Clues

Yahoo! always seems be overshadowed by the giant that is Google, so it’s good to see something new from them.

Yahoo! Search Clues allows users to search keyword trends over time. You can also see demographics such as: age, gender, income and location. Pretty neat right? And it can definitely come in handy on your PPC or SEO campaigns.

I think the visual comparison between PPC and SEO is cool and probably accurate. Don’t you think? SEO is more of a consistent and long term tactic while paid search can fluctuate depending on different factors.

What will you use it for?