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	<title>Search Engine Marketing Blog &#187; lance armstrong</title>
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		<title>The Power of Twitter &amp; Social Media Marketing</title>
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		<pubDate>Mon, 14 Sep 2009 21:43:08 +0000</pubDate>
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		<category><![CDATA[la times]]></category>
		<category><![CDATA[lance armstrong]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Some marketers may not realize the capability of Twitter as an effective tool. Founded in 2006, the site is a social networking tool that also utilizes micro-blogging. Users are able to send messages, known as tweets, in real time. Twitter is noted for its ability to bring normal people and celebrities together in a virtual [...]]]></description>
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