Porn Sites, PageRank & Popularity

Porn sites debunking SEO myths. Say what? Today, we take a look at a video by Matt Cutts explaining just that:

Is PageRank determined by popularity? Yes and no. Your site’s popularity is a factor in your PageRank but it’s not the only one. Among many other things, PageRank also includes reputation. Matt explains how even though porn sites are highly popular, they are often not linked by reputable sources like CNN and The New York Times. This explains why .gov and .edu sites (other reputable sources that aren’t as popular) have a higher PageRank than lower quality sites that aren’t reputable (porn sites).

Are porn sites (and other low quality sites) penalized by Google? The video shows that the porn industry isn’t necessary targeted as a whole to be penalized but there might be some other explanations. The question also brings up a good point, since porn sites often feature many link exchanges, ads and affiliate links to other low quality sites. As a whole, Google frowns on this.

What does Google consider trustworthy?Reputation, trust, and authority are all words in Google’s vocabulary in ranking high quality sites. Google trust includes PageRank although Matt claims that it’s not really an algorithm, but more of a way how Google determines the usefulness and relevancy of a page. In other words, Google looks at pages in the eyes of an average visitor and judges the page on whether it’s delivering what it’s promising and in what manner.

What do you think and does this video help clear up the often misconceived notion that PageRank is solely based on popularity?

Organic SEO vs. PPC

seo-vs-pccThe ongoing debate between organic SEO and PPC has continued to be a hot topic among many website creators.  The debate between using organic SEO or Pay Per Click continues to be hot with ups and downs to both of them.  Which one is best?  Some experts say that both organic and paid searches are important.  They are both important for the success of a website and business advertising on the web.  Organic SEO is accomplished by optimizing your webpage and using link popularity by acquiring links that direct people to your site and the optimization gives the site higher rankings based on your chosen keywords and popularity based on its links.

PPC advertising is when you actually buy clicks or visitors from a search engine.  PPC is a market place and you are buying clients and selling then a product at a profit that hopefully lets you dominate the marketplace .The keywords are bid for or you are buying them.  Anytime you are making money organically it is a good idea to try it on the PPC side.  One of the most important things to think about is the time in which the results are needed.  One of the downfalls of organic or natural marketing is that it takes time to see the impact of linking and other organic SEO techniques.  Every site would benefit from organic SEO and traffic is great from all businesses.  In terms of putting resources into organic SEO, the kind of sites that can benefit from this type of campaign are those who need a large audience and a larger body of traffic.  Organic SEO is seen as more trustworthy and be more sincere than PPC.

Professionals recommend that both organic optimization and PPC advertising be used together.  It is very important to know how to stay in front of the competition.  One good way to see if your SEO is working by looking at Google’s quality search ranking for how useful and good any particular website is.  Further, websites that rank high organically are also most likely to be less expensive for pay per click campaigns.

PPC is great if you are starting a new site and you believe in the product it is a faster way to get a greater audience as opposed to natural SEO.  In the meantime it would be wise to get the organic SEO campaign on track drawing from the data that the PPC advertising results have given you.  PPC search results are easier to predict in terms of ROI and can provide immediate results and traffic, and possibly revenue.  Paid placement search is also evolving.  Which sites does PPC or SEO work best for?  SEO works great for blogs while hardly anyone tries to use PPC on a blog.  Ecommerce stores, for instance probably spend 99% on PPC advertising.  Sites not necessarily focused on selling a product are probably better off sticking to SEO.  In conclusion both SEO and PPC offer great tools to webmasters looking to promote their sites.  Keep posted for more articles to come!