Do You Think About These 3 Factors in Web Design?

web design

If you’re ready to redesign your website, what sounds like the best thing ever could turn into the worst project you’ve ever encountered without proper planning and research. There’s a lot of pressure on both sides: for the business owner as well as the web designer/developer. Don’t forget to consider these 3 important factors of web design:

1) Personality – This is where the endless search for inspiration begins. What kind of identity do you want your brand to take on? It’s common to feel overwhelmed and feel the need to include many different design elements to your site. But think about how that will translate to customers – it will be very cluttered and confusing. Keep it Simple Sam, is a good rule of thumb to go by. Take a look at some cool web design examples:

20 Examples of Minimalistic Responsive Web Designs

20 Inspiring Examples of Big Backgrounds in Web Design
21 Awesome Bright and Colorful Websites

2) SEO – Now that you have an idea of what you kind of persona you want your new site to portray, it’s time to dig a little deeper. Have you thought about the SEO web design functionality of your website? How can all that great content be found if it’s not made to be seen and crawled by search engines? This includes technical aspects including meta and title elements, on page optimization, search friendly URLs, image attributes, navigation, sitemaps and more. Ideally, this is a process that takes place before a new website is ever launched. It’s always a possibility to go back and re optimize but it’s best when these elements are looked at in the very beginning.

3) User Experience – When users come to your website, they want to easily find and read the content they’re looking for. Load time, navigation, relevant information, and engaging content are all a big part of user experience. Some websites can be aesthetically pleasing but too abstract to navigate. While other sites may be so “boring” that customers don’t identify with the company/brand. This is where these three elements meet to create an effective and useful website. Creating an objective may sound simple on paper, but it’s a more difficult process as you go along. Remember, it’s worth it to devote time and invest into the beginning stages because a website is a highly valuable asset that your business will keep for many years to come.

So Long Facebook FBML


Are you ready to finally say goodbye to Facebook FBML tabs?

As of June 1, 2012, Facebook FBML apps will no longer work. As Facebook suggests, you can use HTML, JavaScript and CSS if you are building a new application. This is good news for web designers because it is just like building a regular web page without worrying about weird formatting issues. But this could be problematic for non-coders who liked the “simplicity” of using FBML.

For Page owners who haven’t used FBML, this news isn’t a big deal. For active users, it’s making the transition that could be difficult… depending on the number of tabs you have and their complexity.

There are many other alternative applications available and many are making the switch to iFrame Apps. Facebook accepts and favors this framework because the content will be hosted directly on the developer’s server, instead of through Facebook’s servers. Now here is one important thing to consider:

Should I use a Facebook tab application or make my own iFrame app? There are many applications to choose from if you’re looking for a quick and easy way to set up Facebook tabs – Wildfire, Involver, Tabsite to name a few. While these applications are easier to use, remember that they often have require monthly fees and are branded with their own company name (instead of yours’, unless you want to pay a higher fee for white label services).

Making your own iFrame app will give you the advantage of creating your very own web page on your Page. Depending on the number of tabs you want, it could be like creating your own mini-site with targeted landing pages that you can track using analytics. With FBML, this is something that couldn’t be done – don’t look at it as something that Facebook is doing to inconvenience owners!

So, if you need to, you have less than 1 month to make a transition. Give yourself time to think about the type of web design you’re looking for and weigh the benefits of using different applications for tabs. Be sure to contact us know if you have any questions and check out our portfolio!