Case Studies: Groupon & Foursquare for Businesses

Last month, we learned how Groupon is beneficial for businesses. Today, let’s take a look at some real life examples of how Groupon and Foursquare can be used to bring in new customers:


Cafe 50’s Uses Groupon
The concept of discounted dining is not new. Restaurant.com has been around for much longer than Groupon but it lacks a social and “cool” aspect of Groupon deals.

This weekend, I ate at Café 50’s for the first time after seeing a Groupon. This kitschy 50’s themed eatery has fairly good Yelp reviews and two locations in Los Angeles. After a yummy breakfast, the owner thanked us for coming and told us how much he loved Groupon because it was bringing him in so much business. How much exactly? He revealed that within 24 hours, nearly 4,000 people had purchased a Groupon! That number is pretty amazing to me for a local business. It’s also the kind of restaurant that is good for groups and families so I’m sure that they’ll be looking forward to more customers through word of mouth and online reviews.


Checking into Dodger Stadium with Foursquare
This weekend was full of new things as I checked into Dodger Stadium for the first time using Foursquare. I even earned a “swarm badge”, which means that I checked into a venue where 50+ others have also checked in. Foursquare badges and mayorships provide customers with a fun way to show their loyalty and encourage them to explore new venues. I also saw that fans checking in using Foursquare could also save 25% on their next visit! Groupons and Foursquare is great for restaurants, retailers and venues because they provide incentive. It’s a new way to invite people who wouldn’t normally visit your business.

Of course, there are downsides to Groupon and Foursquare if businesses believe that they could lose money (especially for service provides or small businesses who are not equipped to handle the volume). If your business is interested in Foursquare or Groupon, make sure to read the conditions carefully.

How To Connect on Twitter

Your Plan for Victory
When it comes to your online marketing plan, there is no one route that will guarantee your success. The hard part comes with analyzing your brand and how you want to portray yourself to your audience. Luckily, Twitter and social media internet marketing allows you to have better control of your online reputation. One of the hardest obstacles a business faces is getting new customers and Twitter can help you get started.

A Better Way to Circulate

Don’t underestimate the power of a coupon! Direct mailing and printouts can be costly nowadays, but there are alternatives. In this example, a local chain restaurant more than doubled their foot traffic by advertising a $3 burrito on Twitter. Whereas they usually get 350 customers come in with the coupon, they got an influx of 900 customers when they turned to Twitter.

Find Relevant Followers

If you’re a local business with a physical location, you’ll want followers who are from your surrounding areas. Have more followers is great, but you’ll gain more from customers that are more likely to frequent your business. You can use tools like Mr.Tweet to join relevant communities and connect with others. Whether you’re into psychology or politics, there’s a place for that. Don’t be afraid to use Twitter’s trending topics and to participate in conversation. You can also search hashtags (#) to look at what others are saying about a particular topic. If you like something someone is saying, check out their profile. Once you follow them, you can initiate conversation and they may do the same to you.

Get the Right Attention
We’ve all heard about Kevin Smith’s recent fat fiasco. Not all of us will face a situation of this capacity, but it’s interesting to see how things played out. Twitter is good for damage control, but you can get the right attention too. If you’re an expert in your field, why not start some Q&A? Maybe you do taxes or know some good cooking tips. Your knowledge will benefit your followers and they’ll trust you. Or maybe, you’re looking for new employees. Twitter is a great way to give a shout out to open positions and find people in your relevant field.

It’s Not Just Twitter
If Twitter doesn’t work out for you, don’t fret. There are other social platforms that you can try. Facebook, WordPress and even MySpace works wonders. My hairdresser gets great business from their MySpace and Yelp page. She goes on to share that they continue to get more customers each month! If you haven’t gotten started yet, what’s there to lose? As the old saying goes, “You`ll never know unless you try”.

The Power of Twitter & Social Media Marketing

lance armstrong in los angeles for a bikerideSome marketers may not realize the capability of Twitter as an effective tool. Founded in 2006, the site is a social networking tool that also utilizes micro-blogging. Users are able to send messages, known as tweets, in real time. Twitter is noted for its ability to bring normal people and celebrities together in a virtual forum. On Twitter, everyone is able to enjoy the casual environment of sharing whatever comes to mind. Although this is a trend that is a celebrity PR person’s worst nightmare, there is no doubt that it is quickly becoming an influence on popular culture.

On September 9th, 2009, Lance Armstrong sent out a tweet inviting Los Angeles cyclists to join him on a ride at Griffith Park the next morning. With close to two million Twitter followers, Armstrong’s message was able to reach fans and cycling enthusiasts alike. Overnight, word caught on of this bike ride and over one thousand people showed up in the zoo parking lot. Perhaps, Lance could not have even imagined this huge outcome in response to his message! Unlike television, radio, or a more traditional medium, some may doubt Twitter’s ability to reach a wide audience. With a character limit of 140 words, this is just one of many examples that show just how powerful one tweet can be.

tweet from lance armstrongNowadays, the use of Twitter is really catching on. It’s not unusual to see CNN show casting Twitter feeds in response to recent events. Whether it is reaction to Joe Wilson’s outburst or Michael Duvall’s infidelities, CNN is always quick to turn to viewers for their opinions. Twitter is successful in its use to quickly spread word of interesting news. As convenient as Twitter is, it does not mean that it can be used without forethought. Twitter and the Internet can be especially unforgiving to mistakes. Even if you delete a tweet, there are functions that allow users to see what messages have been removed. As the saying goes, it is essential to look before you leap.

With new tools such as Twitter, it is important to not get too excited about their casual nature. Would you spam your customers with emails or run an ad with an offensive message? Keep in mind that the same marketing rules apply. Twitter is an influential tool and harnessing it for the right potential you will get positive feedback for its use in social media marketing. The site requires a short attention span and using it in the wrong fashion will not only tarnish your reputation but guarantees that the public will lose interest.

Local Search Marketing Workshop in Los Angles

We had a great turnout for our event last week. Please contact us if you’d like to be on our mailing list of free workshops. The next event will be held in early January. You can view a short video recap of the event here and also see the slides from the event below.