Search Marketing Events to Look Forward to

WhatSearch Marketing Expo – SMX West (San Jose)
Highlights – Whether you’re a beginner or expert, this expo is perfect for you. It will feature 50 sessions on SEO, PPC, social media marketing, local/mobile search, landing page conversions and much more.
When – March 11-13, 2013

WhatSouth by Southwest
Highlights – Although this is typically known as a huge music and entertainment event, this has changed in the past few years. This year’s schedule includes: “Awe-Inspiring Web Typography You Can Do Now”, “How to Rank Better in Google & Bing”, “The Learn to Code Movement” and more.
When – March 8-17, 2013

WhatPubCon New Orleans 2013
Highlights – Located in the Big Easy this year’s con will feature “top speakers, cutting-edge sessions, and social media nightlife, featuring a vast variety of tracks and strong lineup of major industry exhibitors.”
When – April 22 – 25, 2013

WhatBlueGlass X in Los Angeles
Highlights – This very limited engagement of only 175 attendees will include speakers like: Andrew Shotland, Brian Clark, Ian Lurie, Neil Patel, and Joanna Lord… to name a few!
When – May 21 – 22, 2013


What - The Internship
Highlights - Vince Vaughn and Owen Wilson star as two unemployed salesmen who are able to score a coveted internship at Google.
When - June 7, 2013

What - Content Marketing World 2013
Highlights - Speakers include: Jonathan Mildenhall (VP, Global Advertising Strategy and Content Excellence at The Coca-Cola Company) and Jay Baer.
When - September 9 – 12, 2013

What - Conversion Conference Boston 2013
Highlights – 2 whole days focused on website optimization, digital marketing and analytics, with sessions on: website usability and design conversion across different platforms and more.
When - September 30 – October 1, 2013

What search marketing related events are you attending or looking forward to this year?

How are Blogs Linked to Traffic and Leads?

Are you still doubting the power of blogs, even for small businesses? Hubspot’s study of over 7000 businesses titled “Marketing Benchmarks for 7000+ Businesses”, shows just how powerful blogs are when it comes to increasing website traffic and generating leads. The study also analyzes number of content pages and social media use –  you can download the report here.

Let’s take a look at a few graphs from Hubspot’s study:

The number of new leads greatly increases the more you blog. Look at how much of an increase you can get by just posting once a month!


Having more monthly blog posts benefits large companies the most. But even smaller companies with 1-10 employees can greatly increase the amount of inbound traffic they see.


No surprise here either, more blog posts per month means more inbound leads. This means more potential to convert these into sales!


You can see a sharp increase in inbound leads after 15 blogs a month. Is this enough motivation to get you to blog?

Some other notable findings:

– Companies that blog 15 or more times a month get 5 times more traffic than companies that don’t blog at all.
– Companies that blog 3-8 times a month almost double their leads
– B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog at all

Blogging can greatly increase your business’ success and it doesn’t take much. If you don’t have time or ideas, blogging a handful of times a month is better than nothing at all. This strategy can only benefit your company in the long run. So, don’t forget to download the study and take advantage of small business blogging today!