If there are 3 areas of online marketing you should concentrate on this year, these are it. If you don’t think your site is quite ready, you may be more prepared than you think!
Social – Focus on a few social networks that you can consistently update. You don’t want to be the website with dozens of social media publishing buttons. Instead, focus on quality over quantity. You’ll want to make sure that everything you post on your website is shareable and somehow linked back to your social media profiles. Remember, this isn’t just to be user-friendly, but search engines are paying more attention to these metrics as they play a factor in your search engine rankings.
Local – Paying more attention to local marketing means proper keyword research so that you use terms that are relevant to geographical areas. Additionally, you’ll want to encourage customer reviews and testimonials that will be linked and crawled from Google Places, Yelp, Yellow Pages and more. Remember, the goal isn’t to FAKE reviews… because it is totally noticeable as well as unacceptable. Instead, you might want to create a short, standard questionnaire to send to satisfied customers/clients. These blurbs will help boost your brand reputation without taking forever to complete.
Mobile – If it isn’t totally obvious by now, you need a mobile website! You can read more about some recent mobile trends here. With the growing trend of browsing the internet via phone and tablet, experts believe that mobile browsing will soon surpass desktop usage! If you’ve been wondering why mobile optimization is so popular, it’s because of the potential that you can claim. Google indexes the desktop and mobile version of your website separately, so that your results can differ depending on what device your customers are using. Take advantage of mobile SEO today before your competitors do!
Funny name aside, SoLoMo is going to be an important part of marketing goals for 2012. Make sure that your business is prepared before another year slips before your very eyes!
It’s never too late to implement a useful mobile website design or update your current one. With more users searching on mobile devices, it’s helpful to look at some fundamental things to keep in mind that will help enhance your customers’ browsing experience. Here are some questions to ask yourself:
1. Do I really need a mobile website?
Depending on your business, a mobile site could be helpful or not so much. First, sit down and think of why you want a mobile version of your site. Do you want to help local searchers who are on the go? Will the mobile site be an extension of your desktop site? What key features of your site do you want to highlight on the mobile version?
2. Is my design simple enough for a mobile device?
A simple website design is always better than a cluttered one, especially when it comes down to a mobile format. A clean layout will help customers find what they’re looking for and it will also help with your site’s load time. Many times, users will face spotty signals or slow wireless connections. Many web designers will recommend using lots of white space and a single column design to accommodate a smaller screen. Also think about how your site will look in both portrait and landscape mode on the mobile device.
3. What is your call to action and how easily can it be found?
The call to action on your mobile website should match your desktop site. Customers should be able to see this message clearly and do it in as few steps as possible. For mobile devices, you’ll want to emphasize location with calls to action that include phone numbers, maps/directions and even click to call options. Don’t bury this information deep within your mobile site but don’t make it so front and center that customers can’t find anything else!
4. Have you tested your mobile website?
Testing is important on a regular website but mobile can make things more complicated. Remember to test on iPhone platforms as well as Android-based devices. If you don’t have real phones to test, there are many different tools that you can use.
Hopefully, you’ll have a better idea of what you want to achieve with a new mobile site design. Check out these helpful resources below and let us know what you think!
6 Brilliantly Designed Mobile Sites
Developing mobile sites
Uncovering The Best Mobile SEO Resources On The Web
In February this year, Jwire released a study that showed that OVER half of public wi-fi connections aren’t made from laptops. This means that more and more people are turning to their cell phones to connect to the internet. If you have a mobile device, you might notice that some websites are formatted differently for a small screen. Proper mobile web design ensures that your website will be seen no matter where your customers choose to access it! After all, nothing is more disappointing for your business or your customers if they get a jumbled mess of a website when they access it from a mobile device.
Of course, we can’t talk about mobile devices and smart phones without mentioning applications. From games, giving gifts, to getting in shape, there’s pretty much a phone app for everything you can imagine! If you’re interested in phone app development for your business, we can definitely help. Think of all the possibilities and visibility that your business will gain as your app prepares for an App Store launch.
Just something to keep in mind as you check out Mashable’s list of some top applications for 2010.
Have a great weekend everyone!