Does the New Facebook Make You Miss the Old MySpace?

Privacy Concerns
Facebook’s privacy shuffle is not quite done as founder Mark Zuckerberg reveals that new settings will be coming very soon. Great, just what we need!
Facebook’s integrity may be unraveling as many users are angered by privacy violations, profile bugs, and Zuckerberg’s pompous behavior. A recent source reveals that Zuckerberg called users “dumb f****” when a friend asked why users would trust a stranger with their information.

Profiles Lacking Personality

Privacy is not the only thing that Facebook user profiles are lacking – what about the personality? Remember when you could make your interests “unique”? Maybe you enjoy ‘music to sleep to’ or some other obscure band or activity. Thanks to the site’s new feature, you can’t even add something you’re interested in to your profile unless it already has a presence on Facebook (via Group, Page, Community etc.) On top of that, adding an interest to your profile instantly connects you to other users who like the same thing, whether you like it or not.

Now everyone is stuck with a boring, generic profile layout and you can’t even add an interest that Facebook doesn’t like. Remember when you could add your favorite song to your MySpace profile or change your background layout to match your mood? No, we aren’t talking about the obnoxious animated gifs. What if you just wanted to simply change the background color and font? Not possible with Facebook. Although my MySpace account has been laid to rest many years ago, the new Facebook makes me miss it sometimes. Facebook’s features seem to be getting more problematic and restricting. That’s not to say that MySpace didn’t have privacy issues of their own… but still.

What’s Next?

Thousands have already pleaded to commit social suicide and quit Facebook by May 31st, will you join? I’m also looking forward to Diaspora, an alternative to Facebook, which is set to launch September of 2010.

Adding Facebook advertising to your search marketing campaign?

I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.

emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.

social media buzz by peta

Just came across PETA (People for the ethical treatment of animals) website last night through facebook. One of my facebook friends had an award PETA had won for a blog posted on her profile. So I checked out the blog and the various PETA web properties, one of which was their YouTube channel. They have over 3,000 subscribers on YouTube and over 200 videos. Some of these videos are commercials that have been banned from TV. They also have a sexy celebrity channel. I’m sure they get a ton of traffic from these sexy videos so of course I had to check some of them out. ;) I was doing some market research! They didn’t have the same volume of traffic as the blender YouTube channel we blogged about last week but some of their top videos were brining in over 100k views in a 90 day period. You can check this one out with Jenna Jameson below. Sex sells so PETA is using this to their advantage in promoting their message! Brillant job PETA!

Back to business here. I almost fell down the YouTube hole where one video leads to another and all of a sudden you’ve watched 20 short 2 minute videos. ;) I was very impressed with PETA’s use of social media buzz on their site. They do a good job of highlighting their different social media properties through links to Facebook, Myspace, and YouTube. They also have PETA TV where they promote these videos directly on their site. Another site the promote is peta2.com where you can find tools for helping animals, class projects, online activism and much more. Another site they highlight is the petakids.com website where they have games and contests for kids. All of this is creating social media buzz for their mission.  They seem to have content for all ages and demographics from sexy ads to games for kids.

Take some time to go through a few of the PETA web properties to get some ideas on how to market your business through social media buzz. I’d love to find out how emarketed can start promoting some sexy models on YouTube to drive traffic for our business. But in the end it comes down to conversions and would this traffic really be ideal for emarketed? It would be fun and exciting to do but would be very expensive and not generate the type of traffic that would lead to conversions.

PETA gets an A+ in our book for creating social media buzz!