How the Year of the Snake Can Help You Better Understand Your Business

Happy Lunar New Year! 2013 is the year of the snake and there is much to learn, even if you’re not a big believer in the zodiac or astrology! Take this as a moment to pause and think of all the great things that are in store for your website, business and life in this upcoming year.

For people born on a year of the snake, strengths include:
Skill at communicating by saying very little:
This can translate well when it comes to website copy. Say what you mean concisely and don’t mislead visitors by throwing in filler.

A rational and logical approach to problems:
Last year was a tumultuous year for SEO and who knows what this year will bring. This trait will help you stay calm if your site encounters problems and coming up with a logical plan of action instead of stressing for no reason.

Great perception and understanding of themselves:
A deep understanding of your business and mission statement will help you better serve customers and keep them coming back for more. The last thing you want to convey to potential customers is that your business goals are all over the place.

Weaknesses include:
Being jealous and suspicious:
These are negative personality traits which could prove to be disastrous if it leaks into the spirit of your business. Some examples of this include negative SEO, false and malicious reviews. Although rare, I’ve even seen some instances where business owners accuse Google of having a personal vendetta against their site and rankings!

A tendency to overdo things:
Remember, less is more and keeping it simple will help make your business better. Some owners may overwork themselves or employees and the end result may not even be better. On top of that, they have destroyed morale. When things are looking their worse, it helps to take a step back and analyze whether you really do need to do that one thing.

Transformation
2012’s year of the dragon is considered to be the most favorable and luckiest year of the 12 year cycle. So, it’s not fair that 2013 has a slightly negative connotation. This is considered to be a year of unexpected changes but change doesn’t always have to be a bad thing. It depends on how you look at the situation.
A quote found here can best sum up what to expect this year. So go out and do it!

This year let go of all attachments—emotional, mental, physical, financial, and spiritual- that may be holding you back. Transform them, like the Water Snake, into something of value that will help you move ahead to the next level of your be-ing.

Removing Bad Links Isn’t Enough

Link removal and link pruning. Whatever you’d like to call it, it’s important to remember that removing bad links isn’t enough to bring your site back to the level it once was at in terms of rankings, traffic, search queries and impressions.

Here are some reasons why it isn’t enough to just remove bad neighborhood links, sit back and wait for a penalty to be lifted:

  • Sending a link removal request to a webmaster doesn’t mean that they’ll remove it. Some contact information could be dead or webmasters might even charge a fee to remove these old links.
  • It might take time for Google to crawl these low-quality pages and recognize that the links to your site are removed.
  • If you use the disavow tool, it could take weeks for Google to address the links you want disavowed. (It’s helpful to get things straightened out and to send a Google reconsideration request and disavow request at the same time with accurate details about what you’ve tried to remove.)
  • Removing links means that the credible link juice to your site must be replaced. Of course, if you’ve removed dozens or even hundreds of links, it will take awhile to replace those bad links with natural and relevant links. As bad as it sounds, think about it as having your site earn Google’s trust again.
  • There are 200+ factors that Google’s search algorithm relies on to rank websites. Doing one thing isn’t necessarily going to be a cure-all for your site.

This sounds fine on paper but execution and the waiting for results is the difficult part. For the DIYers, you can check out and participate Google’s Help Forum to see what other website owners are dealing with and see what you can learn from their experienced. This forum is often frequented by Google employees and if you’re lucky, they might even respond.

Remember to contact your SEO as soon as you suspect your rankings have been dropping to discuss the best plan of action. Feel free to also contact us for a free consultation about your site’s specific scenario.