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What Makes Good Causes Successful on Facebook

October 6th, 2010

Two weeks ago, Facebook co-founder Chris Hughes revealed his new project, Jumo. By the end of the year, Hughes hopes to unveil this social network for non-profits. This is in part of an effort to create a forum where people and non-profits can develop a long-term relationship. We’ve talked about how well the Salvation Army… read more

Campaign Marketing: The Salvation Army Focuses on Social Media

July 1st, 2010

The Salvation Army has been around since 1865 but their campaign marketing tactics are definitely NOT stuck in the past. If you visit their site, you’ll see their “Social Media Scene” displayed prominently on the homepage. This spotlight focuses on showcasing their blog, Twitter stream, recent Flickr uploads and YouTube videos. Expanding Online Outreach As… read more