Where Do You Promote Your Local Blog?

Sometimes, your small business blog needs a helping hand. After all, you want as many locals as possible to get their eyes on your content. While social media marketing does its part, it’s very time sensitive and the clicks you’ll get are likely to bleed out over time (per post) – that’s why blog content is more useful in the long run.

Local news/blog sites are important for small businesses and their blogs. Patch.com is a great example of a community-specific news site that you can use to directly and indirectly promote your blog. You can participate on relevant news stories by commenting or just browsing to learn more about your customers and what they do and do not like. Each neighborhood Patch has a section where you can promote your events and invite others. Patch sites give local businesses the best of both worlds in terms of online promotion and the opportunity to meet with customers face to face.

Placeblogger.com is another site where you can submit your local blog. Let’s say for example, that you’re a real estate agent looking for a place to submit your local blog. Straight from their FAQs section, it states, “If your blog is simply new listings, there are many sites for you to use to spread the word — but Placeblogger is not one of them.” Simply put, this is a place for community driven news that’s actually helpful and interesting to people, not just search engines.

Check out these other location based sites and let us know what you think of “hyperlocal” sites:

Outside.In
LOCQL
Spot.us
EveryBlock
Fwix

Ning for Social Media Marketing

ning social media Of all the popular social media marketing sites, Ning may not be as well known but things look like they’re quickly changing.

Ning is a social networking site with an appealing slogan – “Create your own social network for anything.” If I were to describe it, I would say that it’s a mish-mash of a blog, Facebook, Flickr, YouTube and maybe even MySpace, all rolled into one.

Unlike other “free” services like Facebook, Ning has a different (paid) business model. This means that you’re more likely to see corporate and professional pages. Many people don’t like the idea of a paid service but I see that it has many advantages. For one, there’s not diluted with spambots and other bugs. Discussion and engagement seems more natural and enthusiastic.

Maybe that’s why it comes as no surprise that non-profits and other worthy causes have chosen Ning as its primary platform. Check out Martha Stewart’s Dreamers Into Doers and Amanda de Cadenet’s page dedicated to body image and other women’s issues. I see that these sites are strong examples of what Ning excels in. As for businesses, (especially small businesses), I’m not entirely sure the potential is all there yet, especially since it’s a paid service. But that is the point that Ning is trying to make as it’s straying away from being grouped as another Facebook or Twitter wannabe.

Ning has differentiated itself from competitors and in a major way. Revenue is reportedly up a whopping 400% from last year. Let’s see if Ning can continue to keep its thing going on and if it will catch on with more businesses.