Time for Your Semi-Annual Website Audit

May 16th, 2013

Dreading today’s trip to the dentist has lead me to thinking about one thing: what do dental appointments and website audits have in common? They’re both something you should get done at least twice a year! If it’s something that you’ve been putting off, it should be even more of a motivation to make things… read more

Good Rankings but Poor Conversions

April 22nd, 2013

“My website is ranking well but where are the customers?” Good rankings don’t really help much when you get no clicks or calls. As complicated as it sounds, there can be many reasons why a website that ranks well doesn’t do so well in converting. If only top rankings meant guaranteed business! If this is the… read more

Building Authority and Trust with Testimonials

December 14th, 2012

What’s the big deal with testimonials? As a small business, it’s important to recognize that potential customers place a lot of weight on reviews and that they are becoming increasingly influential. Testimonials can make or break your business’ credibility. In fact, a study from earlier this year shows that 72% of consumers trust online reviews… read more

Looking Back at Marketing Trends in 2011

December 16th, 2011

There’s no other time of the year like the Christmas holiday season. My favorite thing about this time of the year (regarding marketing) are annual wrap up posts where we get to reminisce about all the interesting things that took place during 2011. Let’s take at 3 marketing trends that captivated customers this year: 1)… read more