Search Engine Marketing Blog

The number of people accessing the web from their phones is skyrocketing. However, devices vary from full browsers like iPhone or Blackberry Storm to mobile browsers whose access to the web is more limited. As a result, websites and advertisements must be prepared to cater their search engine optimization campaigns to all types of browsers or risk being inaccessible to their customers.

For businesses who need to reach customers on the run, such as tow truck companies, locksmiths, or even restaurants, gearing pay per click advertising to mobile users is … Continue Reading

Web advertising is becoming an increasingly self-serve business, allowing SMBs to run their own web campaigns. Now that anyone can purchase keywords on search engines and pay per click advertising, do SMBs really need a company to help them advertise?

Although the new age of advertising does offer unparalleled flexibility and affordablilty, wading through the sheer amount of options and technical lingo can be overwhelming, and many SMBs still find it worthwhile to have someone to guide them through the process, sift through the options, and find the most effective and economical strategy for their … Continue Reading

The ongoing debate between organic SEO and PPC has continued to be a hot topic among many website creators.  The debate between using organic SEO or Pay Per Click continues to be hot with ups and downs to both of them.  Which one is best?  Some experts say that both organic and paid searches are important.  They are both important for the success of a website and business advertising on the web.  Organic SEO is accomplished by optimizing your webpage and using link popularity by acquiring … Continue Reading

I’d recommend using Google AdWords Editor if you manage over 100 words for your pay per click campaigns. Google is at it again with a new version just released. You can download AdWords Editor 6.5 and load your user ID and password in and be managing your account within minutes, We’ve been using the editor for a few years now and it saves us hours of frustration, tears, and sweat on a weekly basis.

A few of the new features from the latest update:

• Horizontal scrolling when viewing data
• Updated calendar so you can view statistics
• New keyword opportunities … Continue Reading