Discovering Pinterest’s New Design

Pinterest’s new look will roll out to all users soon, but you can get a sneak peak now.

The whole point of this redesign is to make it easier for users to discover new things. This means:
1) showcasing pins from the same board (without having to leave the page) and
2) making it easier to find pins from the same site/source

Paired with a cleaner design, indefinite scrolling, bigger pins and simpler navigation, Pinterest is a content curator’s dream. All these elements will also help a business strengthen their branding and better engage with customers.

Pinterest once came out of nowhere and its popularity exploded. It’s interesting to see how new features evolve and what direction the site will take. Did I mention that there’s Web Analytics for businesses? Take a look and check out more here.

Pinterest Piquing Your Interest?

If you love pictures, Pinterest is the new social networking/bookmarking/photosharing community for you! The site went live in March of 2010 but it’s gaining more attention for its potential for SEO.

Looking at it for the first time, the site reminds me of Tumblr and Chictopia. Think of it as a virtual pinboard where you can add pictures as well as links. For now, the links from the images are not nofollow, which means that your site can benefit from getting link juice here! Many people speculate that this tag could be added in the near future, so it’s best to take advantage of it now!

People post pictures of everything including: food, inspirational quotes, celebrity crushes, scenic shots and more. Check out this image I found of an iPad cover. Now to the SEO part that can benefit your online marketing campaign! With every picture you post, there are three links you can add: 1) the picture itself 2) the link on the top right 3) a link in the description.

Businesses can benefit from pinning pictures but the purpose is to not be so self-serving. Instead, the things you post should be interesting and shareable. E-commerce stores can post pictures of their products and local businesses can contribute to categories related to their city or local neighborhood. All of these things help with your online reputation, while gaining momentum from linked pictures at the same time.

If you’ve used Pinterest, let us know what you think. As for now, I’m eagerly awaiting my own Pinterest invite!