Pinterest’s new look will roll out to all users soon, but you can get a sneak peak now.
The whole point of this redesign is to make it easier for users to discover new things. This means:
1) showcasing pins from the same board (without having to leave the page) and
2) making it easier to find pins from the same site/source
Paired with a cleaner design, indefinite scrolling, bigger pins and simpler navigation, Pinterest is a content curator’s dream. All these elements will also help a business strengthen their branding and better engage with customers.
Pinterest once came out of nowhere and its popularity exploded. It’s interesting to see how new features evolve and what direction the site will take. Did I mention that there’s Web Analytics for businesses? Take a look and check out more here.