3 Thoughts on Social Media Marketing

Are you feeling overloaded by social media marketing news? If you find that there’s just too much to keep up with, here are 3 recent stories that caught my eye:

Yahoo News Like Log StudyThe Like Log Study by Yahoo! Labs

WHAT: This is a study that is a must read for statistics-fanatics and social media lovers alike. Over a span of 3 months, Yury Lifshits compiled an overview of Facebook Likes, comments and shares of some of the biggest websites and provides insight into what it means.

WHY: Did you know that social media engagement sharply after the first day it’s posted? Timing is everything and it’s possibly why social media optimization is becoming more important.


Is the Twitter RT Irrelevant? by Joel Postman

Twitter Retweet

WHAT: Is Twitter becoming so overflooded with Retweets that they’re actually becoming meaningless? In terms of “usefulness” and originality, RTs may be losing their weight, but what about when it comes to etiquette?

WHY: Last month, we dug a little more into retweeting. This article is thought provoking as we delve into netiquette and how it plays into interacting with your peers.


Brands That are Winning with Multichannel Marketing Strategies by Courtney Boyd Myers

social media best practices

WHAT: A quick overview of how successful brands are playing the social media game. It’s never a bad time to look at some best practices and to see how others are using the multi-channel strategy.

WHY: As much as we’d like to “win” solely using Facebook, Twitter, SEO, or PPC. It’s probably not going to happen. Diversifying your online efforts will give your business better leverage when it comes to amplifying your brand message.

So, after browsing these three stories, what do you think? Are there any other stories that have caught your attention and why?

How Do You Retweet?

Twitter RetweetRetweeting is a great way to share a interesting facts, shocking statements and little nuggets of wisdom. Even though there are countless types of messages to Retweet, there are two basic ways to do so. Twitter has an official Retweet button but some users still prefer the “old” style, by manually typing a RT in front of a tweet.

But does it really matter how you choose to Retweet things and here’s a better question, “Do Retweets make a difference in your social marketing campaigns?”

Manual RT Versus the Button

RT: When I mean the “old” style of Retweeting, that means copy and pasting a message after adding “RT @user” to the front of your message. This method allows you to answer questions, fix spelling mistakes and add whatever comments you’d like. Pros include customization, searchability (your RTs will show up when searched for), your username will be included in the message as others you want to credit. The downside is that makes your message more limited and can be more time consuming.

Official RT Button: If you use Twitter’s official button, your account will show up along all the other users who have Retweeted the same message. In a way, I feel that this is similar to ‘Liking’ a Facebook update. Your RT will not be counted as an individual message but rather, it will give that post more prominence. Highly Retweeted messages show up near the top of Twitter search results and that’s a good thing.

Why Does Retweeting Matter?

Either way you do it, Retweeting is an important part of the social aspect of Twitter. What makes a RT so important is the potential to reach a greater audience that what your account has alone. If one friend Retweets it, their friends will also be exposed and so on.

Remember, the timeline for a Tweet is very short lived and the message brief (140 characters). That’s why the most powerful tweets will be interesting, useful and/or also contain relevant keywords. So that when they do get Retweeted, that Tweet-juice will be counted in your favor SEO-wise.