Online Marketing Lessons to Learn from 3 Scary Movies

Halloween season is finally upon us! And even though the weather is in the upper 80’s here in Los Angeles, it’s always fun to get into the fall spirit by conjuring up some scary movies and see what we can learn from them. Scaredy-cats, be warned!

1) The Exorcist
In horror movies, it’s particular disturbing to see things that are distorted from things we see in everyday life. What might seem normal in an advanced yoga class isn’t so cool when it’s in the form of a possessed, 12-year old girl spider walking downstairs! That’s why certain angles and even slight changes to regular features are so scary.

Keep this in mind when designing your website – even with the most basic things such as having a Home button towards the left-hand navigation and Contact Us to the right. It’s not smart to tweak traditional design elements that can confuse customers and cause them to leave. In some cases, it can be downright spoOooOoky.

spider walk

2) Killer Klowns from Outer Space
If you haven’t seen this cult-classic, you’re really missing out. Evil alien clowns terrorize a small town with popcorn and cotton candy guns. Did I mention that they drink their victims through a silly straw?

Much like SEO, clowns get a bad wrap. Clowns can be creepy (Pennywise from IT and clown doll from Poltergeist) and SEOs can be deceptive (hidden text and content scraping). The origins of clowns come from a  happy, positive place… which so happened to fall down a deep, dark place over the years. The same thing goes for search marketing. There are ethical ways to go about online marketing and then there are methods that are 100% designed to manipulate search engines.

So the choice is yours… are you going to be a good (whitehat) SEO or dabble in blackhat methods that could get your site penalized?

3) Twilight Zone Episode: “Button, Button”

Ok, so this isn’t a movie but it’s too good to be left out. The storyline is as follows: a couple receive an offer from a strange man – a box with a button. If they press the button, they’ll receive $200,000 but a person who they don’t know will die. They end up pressing the button, receiving the money WITH the ominous warning that the box will be reset and give to someone else who they don’t know!

As always, the lesson learned here is that if something sounds too good to be true, it probably is. Be wary of any internet marketing firm who promises you X amount of #1 rankings. Or “social media gurus” who promise you business from thousands of “fans”. When it comes to marketing your business, it’s best to use your common sense and not to be greedy. Online marketing is slow, persistent work that pays off in the long run. There are no shortcuts and those who choose them will face consequences sooner than later.

Make sure to stay tuned for 3 more scary movies and their takeaways!