There are so many types of schema.org markup to choose from, so it’s not surprising to see them pop up all over SERPs.
What’s the point?
Structured data markup schema (like schema.org or hreview) is supported by major search engines like Google and Bing. Code that is added because it helps search engines better crawl and understand the information on that specific page. If search engines can better understand that info, they can provide better search results that will benefit the user.
How hard is it to use?
Take a look at the full list of different markup you can use here. There are generators which make it as easy as 1) choosing the right type for your business 2) filling the fields on thoroughly 3) pasting onto the page 4) depending on the design of you’re site, it might require some CSS adjustments.
Let’s take a look at a few different types of markup data that you could also easily implement:
Google + Authorship
Want to claim your unique content, help increase click-through rates, establish your voice and more? Remember how we’ve talked about Author Rank? There isn’t a good reason NOT to claim authorship.
Review and Breadcrumbs
Check out this example for reviews and breadcrumbs. This is excellent for e-commerce sites as well as service oriented businesses.
IMDb and Rotten Tomatoes is an excellent example of how structured data can help make our lives a little bit better!
As spring and summer approach, the demand for tickets to concerts and other entertainment events is going to increase. Although a giant like Ticketmaster uses structured data, you can see this example of how a smaller business can also take that advantage.
Is it surprising to hear that the cooking industry is one of the most competitive when it comes to markup data? Check out pictures, recipes, calories, ingredients and servings all before clicking on a listing. It’s safe to say, if you’re a food blogger who’s not using markup, you don’t stand a chance!
A website’s contact page is one of the most important things you can optimize. Many times, these pages aren’t properly optimized because let’s face it, how often do you see a company’s contact page/form in search engine results pages? Here are 2 ways you want to ensure maximum visibility and conversion:
Making it Easy for Humans
Having a map of your location shows that your business is real and tangible. Nowadays, virtual office spaces and other placeholder addresses are very common. The actual address of your physical storefront shows that you are a part of the community and a place that potential customers can check out if they please. Maps also have customer reviews and lead to your Google + Local business page. Even though this action leads them off-page, it helps provide credibility and trust.
Optimizing for Search Engines
We’ve talked about the importance of local citations before, so it’s no surprise that you can go the extra step and make your contact page more search engine friendly. Having a map shows a connection between your company and a physical location. Google also crawls other authoritative local listing sites and makes a connection to your address. Using Schema.org’s code also helps search engines better read your address and categorize your business.
There’s nothing worse than landing on a contact page to find a generic form, an 800 number and a P.O. box address. If you have a real, physical location, it’s time to take advantage of that fact and differentiate yourself from competitors (especially in a field of professional services like SEO web design and internet marketing). And once again, don’t forget to optimize with maps!
Daylight saving time – today marks change! Leaping forward one hour brings a sense of freshness that can revitalize your SEO goals and overall strategies for online marketing. As we transition from winter into spring, your business should also embrace this seasonal change and keep moving forward to see how you can improve.
Here are a few resources to inspire you:
For Spring cleaning: Google released 40 search quality highlights. Even though these rolled out late-February, they’re important because the changes are still being seen now, for better or for worse. You can use this list like a check list and take care of the ones relevant to your business.
Schema.org and video marketing: Although it can be time consuming, this code is easy to implement and highly effective. So effective that Google is actually recommending it. So, what are you waiting for?
Re-educating yourself about WordPress and other CMS: This article explains why a Theme could actually your your SEO. As with using any template, you have to make sure that a tag like rel=canonical or duplicate meta information is being applied the same way to every page. Image if the nofollow tag was accidentally applied all over your site without you knowing!
Find out why the iPad will transform web design: This means that you can expect higher quality, faster-loading websites with clean designs and crisp graphics. This means that you (or your designers) will have to work even harder to achieve the desired results!
So, enough about work… don’t forget that this springtime season of change also comes down to your personal life. Don’t forget to stop and enjoy time by yourself and your loved ones. As for me, I’m already looking to warmer weather and more daylight! What are you looking forward to?