Where Does Search Fit Into Social Media?

social searchSocial media marketing and SEO: one should not exist without the other. Your business and customers will benefit the most when these two work in synergy. Effective optimization requires an understanding of how and why social media works to connect you with customers. Content plays a big role on whether you succeed or whether your business is left behind.

From the beginning of your social media campaign, you should also look at it from a keyword advertising point of view. This means using this keywords as you optimize photos, videos, bio information in your profiles, URL names and more. Remember, you are choosing these keywords based on research about your your customers are searching for your products/services. Sound complicated? We’d be glad to discuss our thorough strategy that goes into every SEO campaign with you!

Nowadays, you cannot look at social media without think about SEO and vice versa. While some think that this is a curse, this is a blessing for businesses who are willing to embrace this dynamic channel.

Why does it matter?

A study from last year shows that search AND social results  make an impact on the online buying decision.  the impact of social media Online buyers rely on a healthy mix of search and social media throughout the purchasing process. Take a look at what buyers think as important:

So, if you still think social media isn’t important after all… your business will truly suffer. The benefits of incorporating social and search features onto your website will grow your business because of the increase in online/offline word of mouth recommendations. This will help open up new conversations with potential customers that you would never reach by just using traditional marketing.

Are You the Tortoise or the Hare in the SEO Game?

SEO and speedMany people don’t understand the power of organic SEO. Like the tortoise and the hare, you can look at SEO in two different ways:

  1. Hare: Going fast all at once
  2. Tortoise: Taking it slow and steady

If you’re looking for a quick gain with SEO, you could be tempted to churn out pages of content with keywords strewn throughout. This might give you an initial boost but competitors with a more steady approach can creep up on you.
You’ll probably also be skimping out on the quality of the content that you put out. Instead, you can use your speed with a more focused approach: after you jot down your ideas for content, have someone else edit it and schedule the content to be released throughout the month. If you expend all your energy in a short amount of time, you’ll run the risk of burning out and wasting your efforts.

If you believe in taking the slow route, you’re on your way to building a strong foundation for SEO content down the road. By doing keyword research and writing about interesting topics, you’ll attract more clicks and readers. However, it is easy for the process to get too drawn out. At first, you might set a goal of blogging once a week and that slows down to every other week and maybe, once a month if you’re lucky. Being too slow could also mean that you’re missing out blogging about recent news topics/stories that are related to your field.

Unlike Aesop’s famed fable, there really is no “right” or “wrong” speed to adapt when it comes to SEO – but more of a mentality. Consistency and quality are important for SEO content and when you keep those two things in mind, you’ll go farther than just relying on a time frame to reach your destination.

I love Search Engine Land!

I get daily emails from Search Engine Land. They continue to provide high quality news on search engines. I suggest signing up with their daily email if you’re serious about learning more about search engine marketing. One of my favorite sections is the Search Illustrated column since I’m able to learn some helpful information within a minute or so. They present different illustrations on search marketing. I’ve referred to these images in the past. They are created by a Elliance and you can view all of the past images on the Elliance site.

Click here to see the latest image on the life of an article on the web.