Page Speed & E-Commerce Performance

Radware recently released a report and infographic on e-commerce web page performance. From their findings of 2000 top retailers, 22% of the sites included were found to be slower than they were in 2012! Shocking? In terms of load time and usability, not even top retail stores were not keeping up. It doesn’t help that websites are becoming more complicated as businesses try to cram everything they can onto one page.

Here are some other notable finds:

– Since 2012, load times suffered across all 3 browsers (Firefox 17, Chrome 23 and Internet Explorer 9)
– The median page is 28% slower than the previous year
– The median load time for the top 2000 sites was 7.25 seconds (using IE 9), 22% slower than the previous year
– Only 25% of top 2000 e-commerce sites in the report use CDN (content delivery networks)

If your site is suffering from slow speeds, it could be a result of many things: unorganized site structure, lack of image/file compression, bad website hosting, relying on too many script requests, messy HTML code, using too many ads, and much more. Contact us for a free website evaluation today.

Related blog posts:
Tracking Site Speed for Landing Page Optimization
5 Timeless Landing Page Optimization Tips

Does Your Business Need SEO Now or Later?

Have you ever noticed that sometimes it’s the most important things we like to put off for later? When’s something is confusing or we’re not really sure what to make of it, those are the things that we save for much, much later.

When it comes to search engine optimization, it could hurt your business to wait until later (or never at all) to get started on a search marketing plan. SEO can be confusing if you’re new to the game but it doesn’t have to be if you have someone who works in the search marketing field on a daily basis. Here are some reasons why SEO is so important right now:

Any type of website – Whether you’re starting out with a brand new website or looking for a new SEO friendly web design template, search optimization can help boost your site’s traffic and organic search rankings.
Flexibility – As a small business, SEO can work with what you already have. An SEO plan can be integrated on your blogs, social networking profiles and even local listings. All these different mediums will work better with a synchronized plan so that more customers can find your business.
Long term investment – Some people think that SEO should just be done once and left alone. Think of SEO as a way to maintain the health of your website. It’s not just something you do once and forget about! Effective SEO plans change with different factors that affect your search rankings including consumer trends, seasons, competitors and more. These things are always changing, so why wouldn’t your SEO?

SEO is not the only type of online marketing that you should focus on but it’s a great, solid foundation for any other route you want to take (paid search, social media, e-commerce etc). If you’re looking for a Los Angeles SEO firm to help you achieve your business goals, call us today at (323) 340-4010 for a free consultation.

Your Site Needs to be Mobile Friendly

Have you noticed the influx of smart phones hitting the market? It seems that every week, there’s another new, highly sought after phone. This gives consumers more power and choice but it also means that your business needs a mobile friendly website now more than ever.

About 31% of cell-phone owners have a smartphone and you can bet that the number will continue to grow and you can bet that it means more internet browsing on a mobile screen. Here are a few things to keep in mind as you’re planning your mobile web design:

  1. Keep your mobile site and landing pages simple and straight to the point. You may also want to do testing on different browsers and different mobile devices, because not every smart phone owner has an iPhone!
  2. Use text but not too much of it. If you’re thinking of images with text and fancy buttons and other graphics, you should really reconsider. Depending on what area I’m in, the weather and numerous other factors, my cell phone internet speed can be slooow as… dial-up? If your customer has a slow load time on your website, that can almost always ensure that they’ll bounce away
  3. Adapt to your audience. Many businesses and brands opt for creating a mobile site that is completely different from what their regular site looks like on a normal desktop. Some experts believe that this could actually dissatisfy them. Instead, you can code your site so that it automatically adjusts to the screen size of the device, whether it’s smartphone, tablet, or netbook.

Just like a normal website, there is no one formula you can follow for success. The grounds for an effective mobile website seems even more flexible nowadays, especially because it all depends on your business and type of customers. Feel free to share any helpful links and resources if you have them. For you CSS fans, here’s a good article from Smashing Magazine that goes into more detail about building a successful mobile site.