Are Your Business Blogs Too Boring? (Part 2)

Are you afraid that your business blogs are boring your customers? Here’s our companion post to help you find ways to keep your content fresh and interesting:

Engaging Content – Pictures, free downloads, and video content are excellent ways to break up content in your blog posts. These are all assets in your content arsenal that will help capture reader attention as well as showcase your company’s versatility. Different types of content in blog posts will help create highlights and give readers something new to look forward to.

Make the Most of Social – Integrating your social networking profiles is a great way to cross-promote and bring something new to your posts. Encourage readers to get social on Twitter by using certain hashtags or create excitement by inviting them to enter in a contest or giveaway. And it doesn’t have to be a big prize to capture someone’s attention. Free downloads are great but even a free hat or t shirt will get more attention than just a normal blog post. Remember that the point isn’t just to give away free stuff but to bring the relevancy back to your company and how to be useful to customers.

Connect With Your Readers – Asking for comments and feedback promotes engagement. Blogs are a platform for open communication and you want a place where readers can feel comfortable leaving feedback or asking questions. Connecting also means showing your personality – meaning solving problems, responding to reviews and expressing real, human emotions. Who knew that blogging can be such a freeing opportunity?

There are many different ways to spice up your blog posts and these are just a few ways to get started. This especially holds true for businesses like e-commerce or other industries that aren’t considered reader-friendly. Do you have any other tried and true tips for your business blog?

Spring Forward with Your SEO Efforts

spring forwardDaylight saving time – today marks change! Leaping forward one hour brings a sense of freshness that can revitalize your SEO goals and overall strategies for online marketing. As we transition from winter into spring, your business should also embrace this seasonal change and keep moving forward to see how you can improve.

Here are a few resources to inspire you:

For Spring cleaning: Google released 40 search quality highlights. Even though these rolled out late-February, they’re important because the changes are still being seen now, for better or for worse. You can use this list like a check list and take care of the ones relevant to your business.

Schema.org and video marketing: Although it can be time consuming, this code is easy to implement and highly effective. So effective that Google is actually recommending it. So, what are you waiting for?

Re-educating yourself about WordPress and other CMS: This article explains why a Theme could actually your your SEO. As with using any template, you have to make sure that a tag like rel=canonical or duplicate meta information is being applied the same way to every page. Image if the nofollow tag was accidentally applied all over your site without you knowing!

Find out why the iPad will transform web design: This means that you can expect higher quality, faster-loading websites with clean designs and crisp graphics. This means that you (or your designers) will have to work even harder to achieve the desired results!

So, enough about work… don’t forget that this springtime season of change also comes down to your personal life. Don’t forget to stop and enjoy time by yourself and your loved ones. As for me, I’m already looking to warmer weather and more daylight! What are you looking forward to?

Don’t Put All Your SEO Eggs in One Basket

We’ve all heard the idiom, “Don’t put all your eggs in one basket”. Sure, you wouldn’t put your savings all into one investment, so the same principle should apply when it comes to your SEO strategy.

When people start learning about search engine optimization for their site, it’s easy to get blindfolded (so to speak) and focus too much on what the search engines see, and not what customers want to see. Google’s search algorithm is complicated and always changing, and there’s no one right way to “beat” it, so that you can come out #1 across the board.

I’ve seen many people and companies try put all their hope into ONE aspect of online marketing and being so upset when it doesn’t come out as planned. SEO is a great long term asset but there IS such a thing as going overboard in optimizing.

The same thing applies when it comes to meta descriptions and tags. Keyword research is important in helping you find and focus on the phrases that your customers are actually looking for. Instead, some people might skip this step and just throw in all the keyword and different variations that they can think of in hopes that ONE is a good one. SEO is not a random game of luck and using too many different keywords isn’t helpful.

Many think that SEO consists of two parts: one of research (science) and the other of customer appeal (art). Although search engines play a powerful part in your organic SEO rankings, you can’t forget about the human side of your businesses because customers are the ones who will ultimately make or break your success.