Exciting Times for SEO

A new infographic by Mavenlink gives us some more reasons to be excited about the future and growth of search engine marketing. Despite the changes in the industry, more businesses are getting serious about SEO.

Check out these staggering statistics: 40% of marketers say that their SEO budgets have grown 1% to 25% in the last year (compared to the previous  year). Another 18% of marketers say that their SEO budgets have grown 26% to 50%!

At the end of the day, it all comes down to how effective SEO is as a factor of a business’ bottom line. 65% of businesses surveyed agreed that SEO has become a greater part in contributing to revenue. Hooray!

What does this all mean?
SEO is becoming more widely recognized as an important part of the marketing mix. This means more budget money is allocated to search marketing, which allows for more people to be part of that team! As SEOs become more accurate in measuring their effectiveness and contributions, you can definitely expect more to come in the world of search marketing.

View the entire infographic here.

A Balanced Link Building Plan

link building balanceLinks, links, links. The more, the better… right? WRONG. This misconception started long ago and sadly, the myth still continues to this day. Your link building or keyword advertising campaign should consist of much more than just a one-dimensional view of obtaining links.

When it comes to link building, many people take a look at it from 2 main ways: internal links or external links. Whereas some people overload their web pages by interlinking, others go crazy by buying/submitting hundreds of links at once. In order to diversify and build quality links, you’ll consider a good mix of the following:

Comments, directory submissions, social networking, social bookmarks, infographics, widgets, videos, article submission sites, .edu/.gov links, blogs, press releases, and even paid links (in some rare cases).

That’s just some of many places where you can build links. What about how you link? Different types of anchor text include:

URL, company/brand name, exact match anchor text, partial match anchor text, and even your name.

Search engines love to see a variety of different links coming from a variety of different (and reputable sites). If your link building campaign consists of utilizing one or two method (multiplied by hundreds), this not only look unnatural, but it can also devalue those links that are pointing to your website.

Here’s a good example. If you’re selling handmade crafts, it would look unnatural to link a keyword like beautiful handmade gemstone jewelry hundreds of times. I mean really, who would use those exact words except for your own company? Instead, you should also use your brand name, variations of the keyword and even images. This is why many experts in the industry prefer to use partially matched anchor text because it’s more safe and stable in the long run.

Although there is no right way to build links, I sure think there is a wrong way – and that is utilizing too much of the same anchor text from a handful of domains. Diversify your anchor text, types of links and even look at no follow links as your friend (in moderation). All these techniques add up to a more natural link building profile that search engines definitely favor.

What’s on Your SEO Wishlist?

Have you been a good SEO this year? There are always things we would like to help us with web copywriting and content optimization. Here are 3 things that are on our wishlist this year!

Good Links from Niche Sites – Diversified links from high ranking and relevant sites are still important. It would be nice to get some links from sites with PR of 5+, don’t you think? How about some .edu and .gov links while you’re at it?

A Reputable Back Link Analyzer – Since we faced the tragic loss of Yahoo! Site Explorer last month, it would be great to get a free & reliable alternative. (Here are a few, but they don’t feel quite the same!

A Magic Touch to Work out all the Problems with Local – Local and social marketing go hand in hand nowadays. But don’t even get me started on fixing problems with local listings! Updating existing listings can be a pain and it’s no fun trying to work with suspended pages.

An Online Organic Keyword Generator – Sometimes, I’d like to imagine access to a self-populating list of terms that people actually look for online. But that would make things too easy, wouldn’t it? It’s a good thing that we have a formulaic and proven method for keyword research! (But a tool like this would be helpful…)

Feel free to share your other wishes and wants with us. Big or small, we’d like to hear them all!