Page Speed & E-Commerce Performance

Radware recently released a report and infographic on e-commerce web page performance. From their findings of 2000 top retailers, 22% of the sites included were found to be slower than they were in 2012! Shocking? In terms of load time and usability, not even top retail stores were not keeping up. It doesn’t help that websites are becoming more complicated as businesses try to cram everything they can onto one page.

Here are some other notable finds:

– Since 2012, load times suffered across all 3 browsers (Firefox 17, Chrome 23 and Internet Explorer 9)
– The median page is 28% slower than the previous year
– The median load time for the top 2000 sites was 7.25 seconds (using IE 9), 22% slower than the previous year
– Only 25% of top 2000 e-commerce sites in the report use CDN (content delivery networks)

If your site is suffering from slow speeds, it could be a result of many things: unorganized site structure, lack of image/file compression, bad website hosting, relying on too many script requests, messy HTML code, using too many ads, and much more. Contact us for a free website evaluation today.

Related blog posts:
Tracking Site Speed for Landing Page Optimization
5 Timeless Landing Page Optimization Tips

Google +1 Button: To Do or Not to Do? (Part Deux)

Will you be implementing Google’s +1 button on your site? Although there are many benefits of using a the button, it’s crucial to see the downsides and how it can affect your current site:

Speed is a factor: More social media buttons means more load time. Slower load time and site speed will hurt your rankings, since it is a factor in how Google ranks your site… not to mention that impatient customers may bounce away.
Too many distractions: Adding a Google +1 button can be a distraction from your site content, especially if you already have multiple buttons. This can clutter your site and draw attention in a negative manner and away from your business.
Harm your professional image: Sometimes, when I see a site overloaded with social media buttons, it gives me the impression of being spammy or not very credible. If you focus on a few social media sites and integrate them into a clean design, it will help your site feel and look more reliable.
Right target audience?: First of all, do you even plan to devote time to your Google + profile? For now, business profiles don’t exist so if you have the button but don’t plan on being social on Google +, it may not help your site in the long run to add more clutter. For the most part, I see that many internet marketers are utilizing Google + and +1s. Like LinkedIn, this can be a good method to learn about your industry and network. But for getting retail customers for your small retail business? Maybe not so much…

Do you think Google’s +1 button is right for your business? Remember, it doesn’t hurt to experiment and see what works out. Feel free to let us know why you will or won’t be using this social media button (or any others for that matter!)

Tracking Site Speed for Landing Page Optimization

load time

Did you know that Google Analytics gives you insight on Site Speed? Pay per click marketing is all about effective landing page optimization and this feature can help tremendously with understanding how to improve your PPC campaigns.

While we’re all so concerned about the type of content and calls to action on landing pages (and rightfully so), it’s also important to consider the role that page load time plays into your PPC campaign’s success. In the end, this will affect the user experience so that they stay or bounce away.

Looking at Site Speed data will help you get a better understanding of how page load times can affect quality score. These reports will have a thorough breakdown of what your slowest loading pages are. You’ll also be able to see the types of browser and internet connection your visitors have. If most of your visitors are using Internet Explorer 3 on 56K dial-up, that could be an issue. The best thing about having this information at your fingertips is that it gives you an opportunity to fix problems and create faster loading landing pages that are helpful to your visitors.

If you’ve used the Site Speed report before, what do you think?

To learn more about adding this tracking feature to your site(s) check out this article from Google.
*Remember, this tracking snippet goes in BEFORE the </head> portion of your code.