Social Media and SEO: The Perfect Pair

Emarketed social media advertising and SEOEver have a client (or someone else) ask you what the point of social media is? They may tell you, I already have a new website and I do SEO and PPC – why would I need social media?

Let’s now take a look at some ways that social media and search engine optimization go hand in hand:

Boosting Organic Search Results

Believe it or not, participation on social sites counts as content. Search engines are constantly changing to adapt to this when displaying results. You’ll be surprised at how you’ll benefit with consistent participation. I’ve Googled my name a couple times and see my comments or “Likes” on Facebook Pages in the results. Just as you blog and optimize videos with advertising keywords, you can also incorporate this strategy when making updates.

Staying Visible in Real-Time

Using social networks increases the immediate visibility of your brand. We currently have a client whose site doesn’t show up in a search of one of their common aliases but their Twitter account does. This will help them while SEO is in the works. There are also real time search engines like Twitter Search and 48ers where users can look up any word. You can think of social media advertising just like another form of offsite promotion or in a way, linkbuilding.

Getting Back to Your Goal

In the end, social media makes sense when it comes back to your goal – bringing relevant traffic to your site. Social media sites make it so simple to share. More sharing = more clicks = more conversions. With that being said, social media cannot replace your traditional marketing efforts. It’s a flexible tool that complements your other strategies and site assets. Just think of it as another useful tool in your tool belt!

If Twitter is NOT a Social Network, What Is It?

Emarketed Twitter social media advertising

Earlier this week, Twitter’s own VP of business and corporate development, Kevin Thau, shook things up when he said that Twitter is NOT a social network. In his own words, “Twitter is for news. Twitter is for content. Twitter is for information.”

Maybe Kevin has taken allegations that Twitter is “pointless” to heart. Twitter is trying to revamp their image a place where news is broadcast and transformed. I’m not sure why Twitter wants to suddenly re-position their image as a news aggregator.

Twitter is a great place for social networking, so why would they want to turn away from that? I think it’s strange that they don’t embrace it but instead, turn to a direction that most users don’t associate it with. As one reader put it, “Since Twitter can’t compete with Facebook as a social app, they’re now redefining themselves as a news source. That’s my read anyways.”

What is Twitter to you and how do you use it?

Social Media Tips Learned from Groupon

One aspect of a group + one aspect of a coupon = Groupon. So, have you used it yet?

It Pays to be Social
As we all know, social media advertising depends effective communication. Did you know you can log onto Groupon through Facebook and not have to create a new account? It pays to be social and make things easy for customers.
When Groupon first started, a local daily deal would need a certain number of buyers in order for it to be valid. For example, 500 people needed to score a dozen cupcakes at a bakery for 75% off. People would pass this Groupon to their friends and family via social media or email. Nowadays, so many people use Groupon that I rarely see a deal that hasn’t met its buyer requirement. Nonetheless, it’s still fun to pass on great deals.

Who Doesn’t Love a Great Deal?

Whether you’re a serious shopaholic or frugal foodie, Groupon is a great way to find deals throughout your city. It’s a fun way to try restaurants you’re skeptical about and they also make great gifts. Most recently, a national retailer gave Groupon a try. GAP offered $50 worth of apparel for $25 and over 200,000 people jumped on the deal. That’s 10 sales per second! What’s the lesson learned here? Offer good deals and the customers will come.

People Love Good Customer Service

I recently saw a deal for Mr. Cecil’s California Ribs: $30 of BBQ for $15 – doesn’t seem so bad. I checked out their reviews on Yelp and saw some less than flattering reviews. When so many people are going to be doing their research on your business, you’d better be prepared. I saw that a manager at Mr. Cecil’s was personally responding to negative reviews and offering customers a gift certificate so that they would try the restaurant again. Lesson: learn from your mistakes and offer superb customer service.

Have you learned anything else from Groupon? If your business is interested in giving Groupon a go, it’s a great way to bring in new locals.

Successful Social Media Advertising Provides Value

Most people can agree that the most effective social media advertising campaigns are the ones that provide real value. With this in mind, more companies are creating resources that solely exist to provide customers with information and help solve their problems. I came across this link on Twitter and thought that the Visual Economics site is a great example.

You’ve probably seen these infographics passed around on social media sites but did you know that it’s owned by Credit Loan?


From using ice cream to explain certificate of deposits to visual maps such as this, Visual Economics is an informative site whose sole purpose is to inform. It’s not until I went to check out their Twitter and Facebook Page that I noticed the affiliation. This is a great example of shareable content but it obviously takes a lot of time and effort to compile a whole different site for consumers.

What are some other sites that you’ve found helpful and who are they affiliated with?

Glee and Social Media Advertising

“Gleeks” Love Social Media Advertising
Have you caught an episode of Glee? If not, you’re missing out on what tons of fans (self-proclaimed “Gleeks”) are watching. The show has been on Fox for a year now and has received critical praise from viewers and critics alike. The show basically follows fictional high school characters while incorporating reworked versions of songs like “Hello Goodbye”, “Halo” and “Like a Prayer”. Doesn’t everyone like a good cover song? Each episode boosts Glee’s single, as well as the original song, on the iTunes charts. After the homage episode to Madonna, the material girl saw a 44% increase in her catalog of songs! It doesn’t just stop at TV time though. A look at Glee’s social media advertising shows that they’re very active on Twitter, Facebook, MySpace, and YouTube.

A Haven for Online Viral Marketing
How can a simple song spark an online viral marketing fire? Let’s face it, people adore classic hits. Whether it’s a guilty pleasure or an old favorite, people are more likely to get attached to things that they’re familiar with. Check out the cast’s version of Journey’s hit. What do you think? These new renditions have inspired fans to record and upload their own versions of the songs. MySpace even held a Glee karaoke contest. But it doesn’t just stop there. Glee is one of the most tweeted about shows ever! As if they needed to gain more momentum, Glee held a contest for their die-hard fans last summer. Fans would register their social media accounts and gain points every time they mentioned Glee. The contest was a success and the fan with the most points won a trip to meet the cast.

Glee
and the Fox Network have done an amazing job at keeping fans happy this past year. Let’s see if they can keep people interested with the upcoming season!