Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Where Does Search Fit Into Social Media?

social searchSocial media marketing and SEO: one should not exist without the other. Your business and customers will benefit the most when these two work in synergy. Effective optimization requires an understanding of how and why social media works to connect you with customers. Content plays a big role on whether you succeed or whether your business is left behind.

From the beginning of your social media campaign, you should also look at it from a keyword advertising point of view. This means using this keywords as you optimize photos, videos, bio information in your profiles, URL names and more. Remember, you are choosing these keywords based on research about your your customers are searching for your products/services. Sound complicated? We’d be glad to discuss our thorough strategy that goes into every SEO campaign with you!

Nowadays, you cannot look at social media without think about SEO and vice versa. While some think that this is a curse, this is a blessing for businesses who are willing to embrace this dynamic channel.

Why does it matter?

A study from last year shows that search AND social results  make an impact on the online buying decision.  the impact of social media Online buyers rely on a healthy mix of search and social media throughout the purchasing process. Take a look at what buyers think as important:

So, if you still think social media isn’t important after all… your business will truly suffer. The benefits of incorporating social and search features onto your website will grow your business because of the increase in online/offline word of mouth recommendations. This will help open up new conversations with potential customers that you would never reach by just using traditional marketing.