Are Your Marketing Campaigns Ready for the Holidays?

holiday spending 2011

Halloween is over but Thanksgiving is up next. Before you know it, Christmas will be just around the corner! As a small business, what can you do to make the most of online marketing services during the holidays?

Research
Research is number one and it’s crucial to be aware of consumer trends.  As you can see from the snippet of the infographic above, 61% of consumers plan to research the “perfect” gift on social networks. The recent article on Mashable also shows that 38% of people have already started shopping. If your site isn’t optimized or prepared for curious buyers, you could be missing out on more than you think! Research counts in all areas including: trends, keywords and even phrases that consumers like (free shipping, sale, reward).

Be SEO-Prepared
Think smart so that you don’t have to work harder and exert your resources during the busy holiday season. SEO changes can be made easily and gradually over a period of time. These updates will also look more natural to search engines as they crawl and index your pages. Finding the right words that appeal to customers is effective when you incorporate them into your Title, title tags, meta descriptions, h1 tags and more.

Stay Relevant
Creating holiday specific content is a great way to generate link bait that is interesting and relevant. Very much like this infographic we posted! Creating content specifically for each holiday will help create awareness towards your desired demographic. Posting about different holidays can also inspire you to post more frequently and get all the relevant clicks that you’ve been looking for!

Need a Helping Hand?
Whether you hire an experienced marketing firm or handle your own online marketing, it’s important to get started as soon as possible. If you need extra help, it doesn’t hurt to ask for it or look for resources early on. You can always just keep an eye out for competitors. Also, starting early will give you more analytics and data on what is working and driving customers to your site and what isn’t.