Optimizing Your Facebook Posts (Part 1)

You’re on Facebook and making posts. But, did you ever stop to see IF your posts are even being seen? Before we explore how to make the most out of those Facebook posts, it’s important to understand the method behind it.

The image above should look familiar. When you log onto Facebook, your friends’ posts or organized by ‘Top News’ or by ‘Most Recent’ posts.

Personally, I always like to view Most Recent posts. But according to an article on Social Media Today, a staggering 95% of people only view posts on the Top News feed, missing other posts that don’t rank as high. By default, posts are automatically organized by Top News.

So, did you know that Facebook has an algorithm for ranking these posts? It’s called Edgerank and consists of three main factors:

  1. Affinity – this relies on the relationship between you and the other user. If you guys interact more on Facebook (messages, wall posts, profile views), your friend’s “affinity score” will be higher than other people you don’t really talk to.
  2. Weight – Facebook gives a different weight of importance to things that you can engage in (Like, comment, tag).
  3. Time – Facebook is pretty much based in real-time so it’s not surprising that older posts become less important.

Knowing this should give you a better idea of what shows up on your main Top News feed and why. This is especially important for businesses because it’s only estimated that 40% business wall posts show up on Top News feeds.

Make sure to stay tuned for our next post later this week as we explore different ways you can optimize your Facebook wall posts!