Does Your Content Marketing Measure Up?

content marketingWhat is content marketing? In broad terms, it applies to all forms of marketing involving sharing engaging content that is meant to be useful for your target customers. When you hear this term used nowadays, it means more than just using words – like on a traditional blog or website.

Different Types of Content Marketing

Nowadays, content marketing applies across social media, video marketing, press releases, public appearances, and more. In the end, the goal is to tell a story about your brand and influence potential customers to convert. Without over-complicating things, it’s a content marketing is a simple strategy to make your products and services attractive to the right consumer base.

Counting Clicks and Shares

In terms of social media, people are always wanting to know how to accurately and effectively measure these metrics. Earlier this month, Twitter revealed that they are developing Twitter Web Analytics, which should be extremely helpful to small businesses.

But like other forms of content marketing, you can’t measure and analyze social media by just using one metric. Because your business may use social media in a different way, you have to consider different factors than just say “clicks”. While this is good place to start, you have to dig deeper than that. Looking at how many users are sharing your content and tools such as PostRank can help give you that insight.

As an e-commerce business, you might take the approach of tracking sales before and after advertising coupons or deals on social media networks. Whatever form of content marketing you choose for your next campaign, you can also check the progress you’ve made on certain keywords in search engine rankings.

Notice here, there is no magic way to give you the answers you need when it comes to analyzing the effectiveness of your content marketing. The concept of these metrics is simple, but when it boils down to it many people just don’t have the time or man power to track them. It all comes down to putting in consistent work and constant monitoring of results to see what needs to be changed. As a business, this might sound like a lot of work – because it is. Remember, our Los Angeles SEO consultants are always here if you have any questions or need any help!

Do You Have Enough Time for Social Media?

Feeling a little overwhelmed this holiday season? Between work, family, avoiding sick co-workers and shopping for gifts, you’ll be glad to know that you can also effectively schedule in some time for social media. Great. More stuff to add to your list!

Always start with an objective in mind. Don’t have one? Here’s a list for some helpful ideas. These are some things that you’ll realistically be able to accomplish if you put in the time.

Get rid of distractions. It’s easy to get lost on social media sites as the links lead you to more interesting places. But don’t lose sight of your goal. If your priority is to Tweet or date on a daily basis, you can easily make that happen. Set aside a certain amount of time for social media so you aren’t constantly checking throughout the day. Unless you’re 50 Cent, there’s no real point in checking/updating your Twitter account every 5 minutes. (And even then, it’s highly questionable!)

Use the right tools. I find SocialOomph and Hootsuite very helpful for scheduling purposes. I started using Crowdbooster and it gives some helpful suggestions. Check it out below:

Crowdbooster

How do you stay on schedule when it comes to social media?

Tips for Growing Your Twitter Profile

Twitter is currently over capacity yet again! What’s a better time to stop and share some Twitter tips? Check out these simple ways you can grow your Twitter account:

Tweet
It can be difficult to think about what to Tweet about. Novice tweeters could fall into the missteps of sharing mundane information of their everyday lives or over promoting their products/services. When it comes to the types of Tweets I like to mix it up between:

– Educational resources
– Recent events that are relevant to your field
– Your own blog posts or other site content
– Re-tweets from others that you find useful
– Occasionally participating in trending topics (mostly for fun)

There is no perfect formula, so it’s up to you to find the perfect blend of Tweets.

Timing
Regular Tweeters like to participate at peak times. I’d like to think that this is around 9am, noon and 5pm. These peak periods are usually when people are on a break or have the time to check their Twitter account. Whether you’re actively Tweeting during these times or scheduling, aiming for these peak times means that you’ll more likely to get a response on retweets. Emarketed reppin’ the West coast means that we can be behind on East coast conversations, so don’t forget to keep the different timezones in mind!

Tools
Scheduling tools (like Sendible) is a helpful to give your profile an active presence. Being lively on Twitter shouldn’t mean that you’re spending all your time on the site – that’s why scheduling tweets ahead of time can be helpful. Conversations aren’t something that you can schedule so make sure to check regularly for Twitter mentions!
As for gaining followers, I don’t like to use automated tools. I find that adding followers manually allows for better control for weeding out spam and irrelevant accounts. Don’t forget to list yourself on Twitter directories such as WeFollow.

Growing your Twitter account doesn’t have to be difficult but I am surprised to see different obstacles in the different industries. I think focusing on these three categories is a great way to start growing and maintaining your Twitter profile. Check out Twitter Grader to see how you’re doing.

Guest Post: Twitter Tools For Business and Building Links

Happy Monday! Hope you all enjoy this guest blog post by Tom Shivers of Capture Commerce:

Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site.

TweetBeep.com – Manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to watch for. This is great for a business that is concerned about branding, online identity and quickly responding to customers.

Twollo.com allows you to find and follow Twitterers with similar interests automatically. When you create an account there, you will see an empty box with “Twitterers talking about:” above it. I’m interested in Twitterers talking about organic search engine rank, so I submit that interest and Twollo then finds people interested in SEO and follows them for me through my Twitter account. Many of these people see we have similar interests and follow me as well.

SocialOomph.com (formerly Tweetlater) is a Twitter post scheduler among other things. It is easy to use, allows you to Tweet ahead, and lets you select a posting schedule by day and time. You can also setup several interesting features/tools:

* Automatically send a welcome message to new followers.
* Automatically follow people (new followers) who follow me from this point forward.
* Auto unfollow those who unfollow you.

Bit.ly allows you to shorten, share and track your links to save space when you tweet them. The tracking feature displays the number of clicks on each shortened URL you have setup.

How do I get links to my website? First, I must clarify that tweeting a link to your website is not the same thing as link building, it simply allows your followers to click through to your site. Some day Google may modify it’s algo to account for these tweet links but for now, there’s no evidence that Google does.

You often see blog posts with a “Tweet This Post” link on the page, asking people to pass this on to others. This is easy to add to any good content on your site: videos, reports, product comparisons, research, articles, etc. Use this tool to build relationships.

Twitter directories categorize users according to interest/topic and some list users from most followers to least. You can register for free and follow some of the most popular Twitterers. Within your account, you can show your recent tweets and there’s a place for a link to your website. Most profile pages are indexed by Google:

* Twellow.com
* Tweetfind.com
* Twitr.org

In some businesses it can make sense to have several Twitter accounts – one for the business and one for each executive.

Everything I’ve mentioned here actually contributes to building good quality links to your website and the most important one is honing your target audience or followers so they benefit first. If your followers benefit from your Tweets, they will pay you back with retweets, more followers, and links. You also want to “listen to” the issues and questions in your marketplace, so you can provide appropriate answers. Sometimes Twitter is the first place you get wind of what’s coming.

Twitter is another avenue to build real relationships with other professionals. These relationships then can be a source of info, business leads, web traffic and links to your site.

By the way, you can follow me on Twitter too, http://twitter.com/capturecommerce

How To Connect on Twitter

Your Plan for Victory
When it comes to your online marketing plan, there is no one route that will guarantee your success. The hard part comes with analyzing your brand and how you want to portray yourself to your audience. Luckily, Twitter and social media internet marketing allows you to have better control of your online reputation. One of the hardest obstacles a business faces is getting new customers and Twitter can help you get started.

A Better Way to Circulate

Don’t underestimate the power of a coupon! Direct mailing and printouts can be costly nowadays, but there are alternatives. In this example, a local chain restaurant more than doubled their foot traffic by advertising a $3 burrito on Twitter. Whereas they usually get 350 customers come in with the coupon, they got an influx of 900 customers when they turned to Twitter.

Find Relevant Followers

If you’re a local business with a physical location, you’ll want followers who are from your surrounding areas. Have more followers is great, but you’ll gain more from customers that are more likely to frequent your business. You can use tools like Mr.Tweet to join relevant communities and connect with others. Whether you’re into psychology or politics, there’s a place for that. Don’t be afraid to use Twitter’s trending topics and to participate in conversation. You can also search hashtags (#) to look at what others are saying about a particular topic. If you like something someone is saying, check out their profile. Once you follow them, you can initiate conversation and they may do the same to you.

Get the Right Attention
We’ve all heard about Kevin Smith’s recent fat fiasco. Not all of us will face a situation of this capacity, but it’s interesting to see how things played out. Twitter is good for damage control, but you can get the right attention too. If you’re an expert in your field, why not start some Q&A? Maybe you do taxes or know some good cooking tips. Your knowledge will benefit your followers and they’ll trust you. Or maybe, you’re looking for new employees. Twitter is a great way to give a shout out to open positions and find people in your relevant field.

It’s Not Just Twitter
If Twitter doesn’t work out for you, don’t fret. There are other social platforms that you can try. Facebook, WordPress and even MySpace works wonders. My hairdresser gets great business from their MySpace and Yelp page. She goes on to share that they continue to get more customers each month! If you haven’t gotten started yet, what’s there to lose? As the old saying goes, “You`ll never know unless you try”.

What is Twitter?

At nearly three years old, Twitter is not new to the Internet world. Many individuals may not be familiar with the concept of tweeting and find themselves asking, “What is Twitter?”. This video accurately sums up how the social networking service works in very simple terms. Having heard so much about it, it’s refreshing to understand what makes Twitter attractive to such diverse segments of Internet users. Initially, Twitter really took off with working adults who like to stay connected to friends, colleagues, and peers. Nowadays, teenagers to people under 35 are also getting their tweet on.

Twitter has the advantage over other social networking sites because it is well-organized system, yet maintains a sense of informality which makes it so appealing. In September 2009 alone, Twitter received over 23 million unique visitors. So, why are so many people boarding the Twitter train? It’s always nice to hear updates from friends or acquaintances that we don’t see so often. What about news from celebrities, politicians, and even your favorite products? Twitter is a unique place where we can get all that and more in just one place.

Between catching up with text messages, emails, and blogs, Twitter posts are a 140 character package to fill in the void. The average visitor stays on Twitter for about seven minutes and that’s all you need to stay connected while doing everyday things. Twitter is about more than just tweeting what you had for lunch. It is a social phenomenon because users share interesting things that they encounter during the day with the people that they care about. Even when it’s sharing with strangers, Twitter tools allow you to create a bond that would have never happened otherwise. You may also learn new things about people and the tidbits are sure to brighten your day. So, if you’re looking for a social networking site that is simple and sweet, tweeting is the way to go!