Posts Tagged Video Marketing
How to Embrace Video Marketing
Posted by seo in , Video Marketing on May 7, 2010
Need some more reasons to incorporate video marketing into your website? People and search engines love videos and it’s not surprising why. Because of the countless engaging possibilities, videos can be optimized just as well as the content on your site. So, why is everyone talking about video? Videos are easy to share and let’s face it, people with short attention span love videos!
- You don’t need a whole production crew. Vlogging (video blogging) is popular and easy. It doesn’t take much more than Windows Movie Maker to throw together a short video.
- Focus on keywords. Just as you do with content, use keywords accordingly in video titles, tags and descriptions.
- Keep the length in mind. A video should be around 3 minutes long for maximum effectiveness. Remember that your customers on mobile connections may have problems viewing longer videos.
- Don’t forget to promote yourself but don’t go overboard. It’s as simple as adding your site URL in the description or sharing your Twitter handle. Include a call to action for those who are looking for more info or those who are just curious.
- Be engaging. From product reviews, interviews, or just your opinion on a popular topic, there are a lot of ways you can create video content. Don’t be afraid to get a Q&A started.
Hopefully, these suggestions help with your web video design considerations. Have a YouTube channel or a video blog? Feel free to link us, we’d love to check it out.
Intel’s Advertising Overhaul
Posted by seo in Search Marketing, paid search on March 30, 2010
Listened in to a webinar this morning with Corey Carrillo of Intel Corporation and Craig Macdonald of Covario about Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign. Most of the time, I find that big corporate presentations are kind of dry because they only cover really general topics and give broad details.
Anyways, Corey admits that Intel is lacking in their brand power presence when compared to Dell or HP. They began an overhaul of their advertising campaign which portrayed their engineers as “rock stars”. Across video, online, email and other advertising platforms, Intel used the same format with familiar characters. This gave their new image a consistency. I personally like these new ads and how consumers can relate.
Consumers seemed to enjoy these ads and found them entertaining. BUT… when directed to the landing page, customers quickly bounced. Like we’ve talked about before, this landing page looked really cool and was flash based. From the consumer point of view, it was too slow loading and they weren’t finding what they were looking for. After a simpler revamp, Intel’s ad campaign improved. They tested, measured and learned from their mistakes and it’s something we all can learn from.
As Corey reminds us the 3 most important things he considers when it comes to a paid search campaign:
- keyword selection
- ad creative used
- landing page
Lesson learned: Integrating your SEO and PPC campaigns are easier said than done, especially for big corporations.
Video Marketing for a New Decade
Posted by seo in Video Marketing, social media on January 4, 2010
Why Video?
Why read about it, when you can see it? 2009 has definitely been the year for video marketing. With more YouTube views than Google searches, what can you do to ensure that your video won’t be lost in the crowd? You can’t just throw together a video, throw it on a video-sharing site and expect business to roll in. Nowadays, you can attract viewers to your website by integrating videos for certain topics. Whether it is a welcome video, virtual tour, or helpful tutorial, videos are a riveting way to compliment your content and glorious web design.
Tips for Successfully Using Videos
Are you using video to its full potential? Even though we are coming up in the new decade, chances are that most of your competitors are not taking full advantage of using website video. Here are some helpful tips you should keep in mind for optimizing your videos:
- Embed and share – From viral videos, trailers, to informative video clips, you’ll benefit from being able to share your videos with an embeddable feature
- Using the right format – There are countless video formats out there (FLV, MP4, AVI, etc). Using the most popular ones will make it easier when editing and viewing.
- Accurate tracking tools – What’s the use of your video marketing efforts if you can’t see how they’re helping you? By measuring your performance and the impact of each new video, you’ll be able to better your assess your progress.
- Video seo – Did you know that videos are 53 times more likely to appear on the first page of search results than text pages? Utilize tags and keywords to make your videos more visible.
- Be consistent – If you plan on integrating a lot of videos across your website, make sure to present a reliable message. Don’t confuse your customers or make promises that you can’t keep.
Not only is it a brand new year, but we are embarking towards a new decade. Why not do something good for yourself and your company?
Add Personality to Your Website
Posted by seo in , social media on February 23, 2009
Does your website lack personality? If so you should invest some time into social media marketing, a process of personalizing your site to attract potential customers. You want your homepage to effectively illustrate who you are and the services you are offering. In order to create interest among internet browsers, with the average attention span of 3 seconds, you need to be original. Using multi media such as images, video, and blogs is important in sustaining a successful business online. It is also important to increase traffic to your site, creating higher visibility and creating a greater potential online customer base. Video marketing is an increasingly popular marketing tactic that has grown in favor because it is a succinct, entertaining way to connect with your customer. If you are concerned or intimidated about the idea of using video, you should consider starting a YouTube account. Starting a YouTube account is simple, free, and it will help get your website more visibility. Also if you post a video about your business on YouYube you can easily attach to your website. This is beneficial because it not only puts interesting video on your website, but it also exposes you to a much larger audience of people and communities networked through YouTube.
Check out this great viral marketing example!
Posted by seo in Video Marketing, Viral Marketing on December 17, 2008
I just attended a webinar today put on by HubSpot that discussed search engine optimization, blogging, and social media. I will write a blog post later today about the webinar. It was filled with great content! But the moderator pointed out a viral campaign on YouTube that was very impressing!
So I did a search on YouTube for “blender” and found a bunch of videos put out by this blending company called Blendtec that sells a high end blender. The videos are very entertaining and the video I watched is below. I don’t know if they used some special effects here but they blended an iphone. At the end they pour out a bunch of ash and parts. The videos they put out are called “Will it blend?” and it seems they just choose different items to put in their high powered blenders. They’ve litterly received millions of views since their YouTube channel went live in July of 2007. The iphone video alone received over 6 million views.
At this point after watching the video I was still not really sure what the company was about that was promoting this video so I went to their YouTube channel and found their company website which sells the high end blender. If you visit the website you’ll see on the right column links to their videos and a seperate site that just promotes these funny videos. They also have a banner promoting a free trip to blendtec.
Blendtec gets an A+ in my book for viral marketing. This is a great case study and something to strive for with regards to viral marketing. The costs for putting these videos on was probably pretty high but the exposure they’ve gotten from YouTube and other channels was well worth the investment.
Why Should I Be Video Marketing On YouTube?
Posted by tommy in Video Marketing on December 12, 2008
Well if you’re still not convinced that YouTube and video marketing is important to your search marketing campaign the below numbers will blow you away. The Google properties (just in case you didn’t know, Google bought YouTube several years ago for several billion dollars) tallied over 100 million video views in October, 99.5 million of which were on YouTube.
In the upcoming months we will be blogging more in depth on how to drive traffic to your site and/or blog through video marketing. There are millions of potential customers on YouTube and we hope to help our readers crack the YouTube code on website video marketing. Stay tuned!
Is video important to my search marketing campaign?
Video Marketing Works
Posted by emily in Video Marketing on November 19, 2008
Online video is one of the best ways to capture an audience and convey a message. Increasingly popular is website video marketing. YouTube makes up 10% of all internet traffic, this makes YouTube an important resource for promoting yourself or message because there are millions of people actively searching for something. There are many sites you can post on for video marketing but because of YouTube already has such a large established network it is a community I suggest you join. If you are posting a video on YouTube one of the first things you should do is customize your social media account. Not only will you be able to change how your account looks, by altering colors and fonts, but you can also add links back to your business websites. Once you have done that you should begin to look for popular channels where the subscribers are active on YouTube. You should then build relationships with these active users, consider yourself the new member of a club, you need to be friendly and interesting. That way you can begin to build your list of friends and grow your network. These are just some basic steps that anyone considering YouTube marketing should look into. These days it is not enough to simply put your video out there and sit back. You have to be active and the more dedication you put into expanding your network, the greater the returns.
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