Supplementary Sites for Effective Website Video Marketing

Video marketing is hotter than ever and as the views rack up, your business can’t afford to miss out on this opportunity. In our post, “Does Your Business Use Facebook Video?” we covered using videos on Facebook Pages… so, is there really anything else worth pursuing outside of YouTube? Of course!

LinkedIn – This is the place for professional networking. But, this social site is often accused of being too uptight and not personal enough. Luckily, there’s any easy way to add video to your LinkedIn profile using SlideShare. There are other ways to add video to your profile using using Box.net and Google Presentation. On top of Recommendations and active participation on the site, this is a great supplement to make your profile stand out.

Pinterest – Guess what? Pinterest isn’t just for pictures! For certain industries, (like online retailers) the traffic from Pinterest is something that they could only wish for! Not only can you pin videos, but you can also optimize titles, descriptions and customize the screen capture that is displayed. Make sure to pin it to a relevant board and reciprocate by pinning/sharing related videos and pictures.

Other Options are Endless – YouTube isn’t the only place to share your videos. Justin.tv, Vimeo, Mevio, MetaCafe, Daily Motion, eHow videos and so many more. Just as Google isn’t the only search engine (although it’s the biggest one), it’s important to use different platforms that are available. YouTube will help bring traffic to your website but depending on your business, it can be worth it to build authority on different social networking sites. These sites can help supplement your presences in your main website or YouTube and help bring more relevant visitors back to your site and keep them there for longer.

Helpful Resources:
YouTube Ranking Factors – Whiteboard Friday
10 Fascinating Video Marketing Stats for 2012
Online Video Marketing: This Time It’s Personal
10 Video Tips for Businesses on Pinterest

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.